Google Ads Expert Needed for B2B Tech Services Lead Generation (AI, MVP Development, CTO-as-a-Service)
Budget: ₹1,500 – ₹12,500 INR
We are looking for an experienced Google Ads specialist to help generate qualified inbound leads for Enlight Lab — a technology consulting and product development company focused on high-value B2B services.
This is not an eCommerce or local business ads role. We need someone who understands how to market technical consulting services to founders, startups, and business decision-makers.
Our Services:
• MVP Development
• AI Consulting & AI Integration
• CTO as a Service
• Data Engineering
• Product Architecture & Technical Consulting
Current Situation:
We have run campaigns before and generated clicks, but lead quality and conversion consistency have been weak. We need someone who can audit what exists, identify where intent is being lost, and rebuild campaigns around actual business outcomes.
Scope of Work:
• Full Google Ads account audit
• Keyword strategy focused on commercial B2B intent
• Search campaign setup and optimisation
• Ad copywriting tailored to technical buyers and founders
• Negative keyword strategy to reduce irrelevant traffic
• Conversion tracking setup/refinement using:
GA4
Google Tag Manager
CRM integrations
Form and call tracking
• Landing page recommendations to improve conversion rates
• A/B testing across:
Headlines
Ad groups
Bidding strategies
Landing pages
• Weekly optimisation focused on lowering CPA and improving lead quality
What We Care About:
We do not care about impressions, traffic volume, or vanity metrics.
We care about:
• Qualified business leads
• Founder / decision-maker enquiries
• Lower customer acquisition cost
• High-intent inbound opportunities
Ideal Candidate:
• Proven experience running Google Ads for:
Software development agencies
SaaS companies
AI consulting firms
B2B service businesses
Technical consulting companies
• Strong understanding of:
Search intent
B2B lead funnels
CAC and CPL optimisation
Technical service positioning
• Ability to work with limited but focused budgets efficiently
When Applying, Please Include:
• Relevant case studies
• Industries you’ve worked with
• Typical CPL achieved
• Monthly budgets managed
• What strategy you would use for our services
• Examples of campaigns that generated qualified B2B leads
Important:
Generic PPC proposals will be ignored.
We are specifically looking for someone who understands high-ticket technical services and can generate qualified business opportunities — not just clicks.
This is not an eCommerce or local business ads role. We need someone who understands how to market technical consulting services to founders, startups, and business decision-makers.
Our Services:
• MVP Development
• AI Consulting & AI Integration
• CTO as a Service
• Data Engineering
• Product Architecture & Technical Consulting
Current Situation:
We have run campaigns before and generated clicks, but lead quality and conversion consistency have been weak. We need someone who can audit what exists, identify where intent is being lost, and rebuild campaigns around actual business outcomes.
Scope of Work:
• Full Google Ads account audit
• Keyword strategy focused on commercial B2B intent
• Search campaign setup and optimisation
• Ad copywriting tailored to technical buyers and founders
• Negative keyword strategy to reduce irrelevant traffic
• Conversion tracking setup/refinement using:
GA4
Google Tag Manager
CRM integrations
Form and call tracking
• Landing page recommendations to improve conversion rates
• A/B testing across:
Headlines
Ad groups
Bidding strategies
Landing pages
• Weekly optimisation focused on lowering CPA and improving lead quality
What We Care About:
We do not care about impressions, traffic volume, or vanity metrics.
We care about:
• Qualified business leads
• Founder / decision-maker enquiries
• Lower customer acquisition cost
• High-intent inbound opportunities
Ideal Candidate:
• Proven experience running Google Ads for:
Software development agencies
SaaS companies
AI consulting firms
B2B service businesses
Technical consulting companies
• Strong understanding of:
Search intent
B2B lead funnels
CAC and CPL optimisation
Technical service positioning
• Ability to work with limited but focused budgets efficiently
When Applying, Please Include:
• Relevant case studies
• Industries you’ve worked with
• Typical CPL achieved
• Monthly budgets managed
• What strategy you would use for our services
• Examples of campaigns that generated qualified B2B leads
Important:
Generic PPC proposals will be ignored.
We are specifically looking for someone who understands high-ticket technical services and can generate qualified business opportunities — not just clicks.