Google Ads 'Experiment' Setup
Budget: £20 – £250 GBP
I already created a new conversion event in google analytics; now I want to run a google experiment where we have our current campaign (using current conversion action) VS new campaign (everything remains the same but we use a different conversion action).
Here’s what I need from you:
• Create new conversion action
• Ensure current campaign IS NOT AFFECTED by adding the new conversion action (it needs to only use the current conversion action, not the new one that we will add)
• Build and launch the experiment
Acceptance criteria:
1. Current campaign conversion events IS NOT AFFECTED
2. Experiment is live and tracking against new conversion action.
3. I receive a brief hand-off note (or quick Loom) outlining exactly what was changed and how to read the results.
No need for new ad groups or audience work right now—the focus is squarely on setting up Google Experiments. If you’ve done this before and can turn it around quickly, let’s get started.
Here’s what I need from you:
• Create new conversion action
• Ensure current campaign IS NOT AFFECTED by adding the new conversion action (it needs to only use the current conversion action, not the new one that we will add)
• Build and launch the experiment
Acceptance criteria:
1. Current campaign conversion events IS NOT AFFECTED
2. Experiment is live and tracking against new conversion action.
3. I receive a brief hand-off note (or quick Loom) outlining exactly what was changed and how to read the results.
No need for new ad groups or audience work right now—the focus is squarely on setting up Google Experiments. If you’ve done this before and can turn it around quickly, let’s get started.