Google Ads & Conversion Tracking for Psychology Practice Landing Page

OVERVIEW

I'm a registered psychologist in Melbourne, Australia. I have a finished, mobile-responsive landing page (johncookseypsychology.com.au) and I need an experienced Google Ads specialist to set up a Search campaign from scratch and install full conversion tracking on the site. The goal is enquiries — contact-form submissions and phone calls — from people searching for a psychologist in Camberwell and surrounding suburbs, plus online/telehealth clients across Victoria.

This is a one-off setup. Please also quote separately for optional monthly management/optimisation if you offer it.

SCOPE OF WORK

- Set up the campaign inside my own Google Ads account (I retain ownership; please request access by email rather than sharing passwords).
- Conversion tracking: install the Google tag (via Google Tag Manager preferred) and set up conversion actions for (a) contact-form submissions — the form redirects to a thank-you page I'll provide, and (b) phone-call clicks on the tel: links / call asset. Link Google Analytics 4.
- Keyword research and a clean Search campaign structure (ad groups by theme and/or suburb), with appropriate match types and a solid negative-keyword list.
- Write Responsive Search Ads (headlines + descriptions) aligned to the landing page, plus assets/extensions: location, call, sitelinks, callouts.
- Geo-targeting: Camberwell + surrounding suburbs (Hawthorn, Surrey Hills, Balwyn, Burwood, Deepdene, Box Hill, Kew) with a sensible radius, and a separate approach for broader telehealth targeting if you recommend it.
- Set the Final URL to my single responsive landing page and leave the "Final mobile URL" field blank (it's one responsive page, not separate desktop/mobile versions).
- Recommend and configure budget, bid strategy and ad schedule, and complete any Google advertiser verification required.

Note: this is a regulated healthcare advertiser — ads must comply with Google's healthcare policies and Australian rules (no testimonials, no guarantees of outcomes). Please confirm you're comfortable with this.

WHAT I'LL PROVIDE

- Access to the website (WordPress/Elementor admin) or Google Tag Manager.
- Access to my Google Ads and Google Analytics accounts (or help me create them).
- Business details: services, suburbs, phone, enquiry email, session fee, and the thank-you page URL.
- My monthly ad-spend budget: [$ per month] — note this is separate from your fee.

DELIVERABLES

- A live, properly structured Search campaign ready to run.
- Working, tested conversion tracking (form + call) with a screenshot/short video proving conversions register.
- A brief written summary or short Loom walkthrough of what was set up and your recommendations for the first few weeks.

REQUIREMENTS

- Demonstrated Google Ads Search experience (please share recent results/screenshots or reviews).
- Confident with GA4 / Google Tag Manager / conversion tracking — this part is essential.
- Healthcare or professional-services experience a plus. Google Partner status a plus.

PLEASE ANSWER IN YOUR PROPOSAL

- How will you set up and verify the form and call conversions?
- Have you run ads for healthcare/regulated services before?
- Your price for setup only, and (optionally) monthly management.
- Your estimated turnaround.