Google Ads Conversion Tracking Setup

I want a clean, reliable way to measure the real-world impact of my Google Ads campaigns. The job is to install and configure the necessary Google tools—Google Analytics 4, YouTube measurement tags if required, and any supporting Google Tag (gtag.js or Google Tag Manager)—so that every purchase on my website is recorded as a conversion inside Google Ads.

Right now I’m not even sure whether an Analytics property is active, so the first step will be an audit of the current setup. From there, I need a fresh or corrected GA4 implementation, connected to my Google Ads account, with conversion events firing only when an actual purchase is completed.

Deliverables
• Verify existing tracking code (or lack thereof) and document findings
• Implement GA4 (and GTM if you prefer) on all site pages
• Configure purchase event as the primary conversion, pass value and currency correctly
• Link GA4 to Google Ads and import the conversion action
• Test end-to-end: live purchase in a test environment, real-time reporting, and conversion registration in Ads
• Provide a short hand-off note that explains how to view the data and add future events

Once everything is live and I can see the purchase conversions appearing in Google Ads, the job is complete.