GA4 & Google Ads Conversion Setup

My WordPress site already runs through Google Tag Manager and GA4 is present, but I want absolute confidence that every data point is flowing cleanly into Google Ads.

First I need you to audit the current GA4 installation, confirm the tag fires correctly through GTM on every page, and resolve any duplicate or missing events.

Once the tracking foundation is solid, link this GA4 property to my Google Ads account and import the events we care about. The two actions that must register as Primary conversions inside Google Ads are:
• website form submissions
• phone calls – both click-to-call buttons on the site and calls that originate directly from ads (using Google forwarding numbers).

While you are inside the account please remove or disable the legacy Google lead-form goal, as we no longer use Google lead forms.

Deliverables:
1. Verified GA4 configuration report (screenshots or Loom walk-through).
2. Working GA4-to-Google Ads link with form submits and calls marked as Primary conversions.
3. GTM container export reflecting the final setup.
4. Brief hand-off note explaining how to test the tracking going forward.

I’ll provide access to WordPress, GTM, GA4, and Google Ads as soon as we agree on timing.

Only experienced peoples apply