Google Ads Conversion & Revenue Tracking

Hiring: Google Ads Offline Conversion & Revenue Tracking Expert

We are an established eCommerce business with manual + phone-based payments and are looking for a Google Ads tracking expert who has real, hands-on experience with offline conversion tracking and revenue attribution.

Objective

To implement a reliable, scalable system that sends actual paid revenue (manual payments, phone sales, CRM-confirmed orders) back to Google Ads so that Smart Bidding optimizes on real sales, not just leads.

This is NOT a beginner role.
We already have in-house developers — you will guide, architect, and validate the setup while collaborating with our dev team.

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What We Already Have
• Website built on Next.js / React
• CRM where leads & payments are recorded
• Google Ads account with active Search & PMax campaigns
• DataLayer events for purchases
• Google Sheet-based offline conversion uploads (current method)
• Developers ready to implement your instructions

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Scope of Work (What You’ll Do)

You will design and oversee the correct implementation of:

Click ID Tracking (Critical)
• Capture and persist:
• gclid
• gbraid
• wbraid
• Ensure IDs are:
• stored in cookies / localStorage
• passed to CRM with every lead & call
• retained until payment is confirmed

Offline Conversion Tracking (Revenue-Based)
• Configure Google Ads Offline Conversions (Import from clicks)
• Map CRM “Paid / Closed Won” orders to:
• conversion time
• conversion value
• currency
• correct click ID
• Ensure uploads are:
• deduplicated
• timezone-safe
• within attribution window

Enhanced Conversions for Leads
• Implement enhanced conversions using hashed customer data:
• email
• phone
• name (optional)
• Recover attribution for:
• iOS traffic
• cross-device users
• delayed phone sales

Automation Guidance
• Help us move from:
• Manual Google Sheet uploads
→ to
• Scheduled / API-based uploads (every 1–2 hours)

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What You MUST Have (Do Not Apply Without This)
• Proven experience with Google Ads offline conversions
• Experience tracking manual / phone / CRM-based sales
• Deep understanding of:
• gclid / gbraid / wbraid
• attribution windows
• enhanced conversions
• Ability to explain clearly to developers
• Prior work where Google Ads was optimized on real revenue, not leads

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What We Don’t Want
• “GA4-only” tracking setups
• Beginners or theory-only marketers
• Anyone who has never implemented offline conversions before
• Anyone who just “installs GTM and leaves”

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How We’ll Work
• You will:
• Audit current tracking
• Share a clear implementation plan
• Work alongside our developer(s)
• Validate that Google Ads is receiving correct revenue data
• We provide:
• Full access
• Dev resources
• Fast execution
• This can lead to long-term work if results are solid

⸻

To Apply, You MUST Answer:
1. Have you implemented Google Ads offline conversion tracking with revenue before? (Explain briefly)
2. Have you worked with manual payments / phone sales / CRM-based conversions?
3. Which identifiers have you used: gclid, gbraid, wbraid?
4. Have you implemented enhanced conversions for leads?
5. One example of a problem you solved where Google Ads bidding improved after offline conversion setup.

Applications without clear answers will be ignored.