Google Ads Campaign for Gaming Downloads
Budget: ₹600 – ₹5,000 INR
I’m ready to scale installs for my Android app and need a data-driven Google Ads push that speaks directly to gamers. The single metric that matters is new, high-quality downloads; every decision—keywords, bids, creatives—should serve that goal.
Because the audience is a specific interest group, the gaming community, the campaign must lean on gamer-centric segments, placements and ad language. Universal App Campaigns are the obvious backbone, but I’m open to Search, Display and YouTube extensions if they prove cost-effective.
Here’s what the engagement should cover:
• Build and launch at least two UAC variants tailored to gamers, complete with audience exclusions and custom segments.
• Produce the required text, image and (ideally) short video creatives that resonate with mobile gamers.
• Connect conversion tracking via Firebase or the Play Console so installs and in-app actions feed back into Google Ads.
• Optimise daily—bids, budgets, assets—to drive the CPI down while keeping volume up, with clear rationale for each tweak.
• Supply a concise weekly report summarising spend, clicks, installs, CPI, retention and next steps.
Experience running Play Store promotions is essential; results targeting general audiences won’t translate here. When you reply, mention one comparable gaming campaign you’ve handled and the CPI achieved, so I know you understand the niche.
I’ll share the store link and target numbers once we agree on timing. Looking forward to seeing what you can do for this launch.
Because the audience is a specific interest group, the gaming community, the campaign must lean on gamer-centric segments, placements and ad language. Universal App Campaigns are the obvious backbone, but I’m open to Search, Display and YouTube extensions if they prove cost-effective.
Here’s what the engagement should cover:
• Build and launch at least two UAC variants tailored to gamers, complete with audience exclusions and custom segments.
• Produce the required text, image and (ideally) short video creatives that resonate with mobile gamers.
• Connect conversion tracking via Firebase or the Play Console so installs and in-app actions feed back into Google Ads.
• Optimise daily—bids, budgets, assets—to drive the CPI down while keeping volume up, with clear rationale for each tweak.
• Supply a concise weekly report summarising spend, clicks, installs, CPI, retention and next steps.
Experience running Play Store promotions is essential; results targeting general audiences won’t translate here. When you reply, mention one comparable gaming campaign you’ve handled and the CPI achieved, so I know you understand the niche.
I’ll share the store link and target numbers once we agree on timing. Looking forward to seeing what you can do for this launch.