Google Ads Campaign for ESA

I need a skilled Google Ads specialist to create a campaign aimed at generating leads and sales for Extended Stay America hotels across the nation. We are currently targeting about 5 states.

Key Requirements:
- Target: National customers (currently advertising in about 5 states)
- Objective: Generate leads or sales
- Product: Extended Stay America hotels

Ideal Skills and Experience:
- Proven track record in Google Ads for the hospitality industry
- Expertise in lead generation and sales campaigns
- Ability to analyze and optimize ad performance
- Strong copywriting skills to craft compelling ad content
- Experience with keyword research and audience targeting

Please provide examples of previous successful campaigns and a strategy outline.