Google Ads Campaign Touch-Up

I already have two Google Ads search campaigns live and gathering data. Google’s own recommendations point to some quick-win tweaks, but I’d like an experienced set of eyes to apply the final polish.

Here’s where I need your expertise:
• Ad copy: refresh headlines and descriptions so they speak directly to our audience and reinforce a single, clear call-to-action.
• Targeting: tighten keywords and audiences, excluding any obvious mismatches while uncovering fresh, high-intent terms.
• Bidding strategy: refine the current setup so we’re bidding smarter, not harder, in line with our traffic-growth objective.

Success for me is straightforward: higher website traffic at an efficient cost. I’m actively tracking CTR, conversion rate and CPC, so any changes should be reflected in those metrics within a reasonable learning period.

You’ll receive full account access plus the short list of Google’s own suggestions. Once updates are live, I’d like a brief wrap-up note outlining what you changed, why, and the early performance indicators to watch.