Google Ads Campaign Setup Guidance

I'm seeking a Google Ads expert to guide me in creating a lead generation campaign on Google Search. I have a very specific target audience in mind.

Key Requirements:
- Walk me through the setup process
- Help refine and implement targeting strategies for my specific audience
- Provide tips on optimizing for lead generation

Ideal Skills and Experience:
- Proven expertise in Google Ads, especially for lead generation
- Strong understanding of Google Search platform
- Experience in audience targeting and campaign optimization
- Effective communication skills for clear, step-by-step guidance

Please provide a brief outline of your approach and any relevant experience.