Google Ads Campaign Optimization

I'm seeking an experienced Google Ads specialist to help optimize my existing campaigns. My main goal is to generate leads and sales, specifically through phone inquiries.

Key Requirements:
- Optimize current Google Ads campaigns
- Focus on generating phone inquiries
- Improve ad performance and increase ROI

Ideal Skills and Experience:
- Proven track record in optimizing Google Ads
- Expertise in lead generation
- Strong analytical skills
- Excellent understanding of ad metrics and KPIs
- Ability to provide detailed reports and insights

Please share your relevant experience and approach to this project.