Google Ads Campaign Management for Tanning Lotion

I'm seeking a seasoned Google Ads Specialist to develop and oversee advertising campaigns for a tanning lotion brand. The perfect candidate must have a strong history of executing successful Google Ads campaigns, ideally within the beauty, skincare, or cosmetics sectors.

Key Responsibilities:
- Primarily focus on Shopping Ads, with a potential for future diversification
- Develop engaging ads and visuals aimed at our specific demographic
- Ensure all content is of a high standard and consistent with our brand
- Track and assess campaign performance, analytics, and conversions
- Tweak strategies to maximize return on investment and minimize wastage
- Conduct thorough keyword research and competitor analysis
- Deliver regular performance reports with actionable insights and recommendations

Ideal Candidates Should:
- Have hands-on experience in creating compelling ad copy and visuals
- Be able to target age and gender demographics
- Exhibit a proven track record in the beauty, skincare, or cosmetics industry
- Be adept at analyzing data and adjusting strategies accordingly
- Be able to provide high-quality, brand-aligned content
- Exhibit strong skills in keyword research and competitor analysis
- Be able to deliver insightful performance reports.