Google Ads Campaign & Advanced Lead Generation

Title: Google Ads Search (AU) + Simple Lead Form + Chatbot/CTA Widget — Business Caveat/Bridging + Low-Doc from 6.5% (A$2k/mo, A$300 setup)

Budget:

A$300 one-off setup (lean + expert)

A$2,000/month ad spend (Google Search only)

Goal (profit-lane / no wasted clicks):
Launch a tight Google Ads Search campaign that generates qualified B2B leads only: business borrowers with property security who want either:

Fast liquidity (caveat / bridging / property-secured working capital), or

Near-bank pricing with flexibility (low-doc from ~6.5% p.a., where eligible, land + some specialised securities considered)
Max loan size: up to A$10m (use this to filter out consumer clicks).

Our “sure win” angle (start narrow, then expand):
Start with high-intent medium-tail keywords only (exact/phrase), e.g.:

“business caveat loan + city”

“commercial bridging finance + city”

“low doc business loan secured by property + city”
Then expand only after search terms are clean.

USPs you must use in ad messaging:

One application → multiple underwriters: we co-underwrite with a panel of caveat / private credit lenders.

Low friction: no upfront fees for caveats (in most cases) and no formal valuation upfront (in most cases).

Low-doc option: from ~6.5% p.a. where eligible, flexible underwriting, land/specialised securities considered.

Geo targeting (must-follow):

Major AU metros >200k pop, Eastern seaboard priority

Include Perth + Gold Coast

Exclude Tasmania

Keep it metro-focused (no broad regional targeting)

Traffic we must block (day 1 negatives):
Home loans/mortgages/refinance/first home buyer, personal loans, payday, Centrelink, debt consolidation, credit repair, car loans, students, crypto, grants, jobs.

Scope (3 parts)
Part A — Google Ads Search build (within A$300 setup)

Deliver a launch-ready build pack:

Two campaigns:

FAST LIQUIDITY (caveat/bridging/urgent)

BANKBUSTER LOW-DOC (rate-led + flexibility)

Keywords: targeted + medium-tail only, Exact/Phrase first

Ads: minimum 2 RSAs per ad group (A/B angles: speed vs rate)

Negatives: strong day-1 list + expansion plan

Location settings per brief

Assets: call asset + sitelinks + callouts

Tracking plan: conversions for form submits + calls >60s

Part B — Replace HubSpot form with a simple native lead form (quick advice + implementation optional)

We currently use a HubSpot form for lead capture. We want to replace it with a simple, fast form that:

mirrors HubSpot fields (we’ll provide the current questions)

sends submissions straight to email (and/or webhook if easy)

includes basic spam protection

loads fast on mobile

supports UTM capture (gclid/utm_source/utm_campaign)

We need quick, practical advice on the simplest way to do this on our website stack, and ideally implement it if you can.

Part C — Chatbot / CTA widget (optional but preferred)

Recommend and/or install a lightweight chatbot or CTA widget that:

qualifies leads into two streams:

Fast Liquidity (caveat/bridging)

Bankbuster Low-Doc (from 6.5% where eligible)

captures the same essentials as the form (loan amount, security type, city, timeframe, contact)

routes submissions to email (and/or CRM later)

doesn’t slow the site down

Compliance wording (must use qualifiers)

“*Timeframes subject to eligibility, documentation and approval.”

“*No upfront fees / no valuation upfront applies in most cases.”

“*Rate from ~6.5% p.a. subject to eligibility, security, term and approval.”

To apply, send:

Your proposed campaign/ad group structure (by intent + city)

Your day-1 negative list approach

One sample RSA for:

“Business Caveat Loan Sydney” (speed angle)

“Low-Doc Business Loan Melbourne” (rate angle)

Your recommendation for the simple email form (what tool/plugin + why)

Your recommendation for a chatbot/widget that’s lightweight and easy to embed

Confirm you can work within A$300 setup + quote any optional add-on cost for form/widget implementation

Search only to start (no Performance Max). Precision > volume.