Google Ads Call-Generation Management

My company sells product barcoding and dynamic QR code services to other businesses, and the Google Ads account I have in place is underperforming when it comes to what matters most to me—qualified phone calls. I need the account re-worked so that ad spend is channelled directly toward call-driven conversions instead of generic clicks or form submissions.

You’ll begin with a full account audit: keywords, match types, ad extensions, quality scores and negative lists. From there, craft tightly themed campaigns that highlight our core business-service offer, attach call extensions, and set up accurate call-tracking so every ring is captured as a conversion inside Google Ads and GA4.

Because calls are the goal, bid strategies should favour high-intent, “call-only” and location-based queries. I expect weekly optimisation—search term pruning, ad-copy testing, and budget reallocations—and concise reports that show cost-per-call, impression share and any recommendations for further scale.

Deliverables
• Initial audit & optimisation plan
• Rebuilt campaigns/ad groups geared to calls
• Working call-tracking with conversion actions visible in Google Ads
• One-page weekly performance report for the first month

I’ll grant full account and analytics access once we begin so you can move quickly.