Google Ads Boost for Airbnb

Our small, beachfront Airbnb on the Gold Coast already runs a modest Google Ads account, but I want sharper optimisation that turns every click into a booking. The main objective is simple: increase bookings, not just traffic or brand exposure. Past campaigns have produced solid results, so you’ll be working with data that shows what converts—keywords like “Luxury stay”, “Summer holiday accom Surfers Paradise”, “Ocean views” and “Luxury Ocean Apartment”.

The account is set up, conversion tracking is active, and historic search-term reports are available. I need fresh ad copy, tightened keyword lists, smart bid strategies and location targeting that zeroes in on travellers planning a Gold Coast getaway. Regular split-testing, negative keyword pruning and weekly performance snapshots will keep us on track.

Deliverables:
• Refined keyword and negative keyword plan
• Two new ad variations per ad group for A/B testing
• Weekly report summarising cost-per-conversion, booking volume and recommendations

Everything is housed in Google Ads and Google Analytics, so comfort with those dashboards is essential. If you have a track record of driving direct bookings for hospitality clients, let’s apply that expertise here and keep the occupancy calendar full.