Google Ads Audit & Lead Boost

My accounting and bookkeeping firm has had Google Search campaigns running for two weeks across the United States and the results are grim—zero form enquiries. I’m looking for a sharp Google Ads specialist who can inspect every setting, show me what’s wrong, and then tune the account so those clicks finally turn into qualified online leads.

Here’s what I need from you:
• A line-by-line audit of keywords, match types, negatives, ad copy, extensions, locations, devices, bidding strategy and budgets
• Correct setup (or repair) of conversion tracking in Google Ads and GA4 so form-fills are captured accurately
• Campaign rebuild or refinements that raise Quality Score and lower cost-per-click while staying focused on U.S. searchers seeking accounting & bookkeeping help
• Practical landing-page or funnel tweaks that support the lead goal
• A plain-English report summarising changes, metrics to watch, and a two-week action plan

Acceptance criteria: within seven days of the optimised campaigns going live I expect tangible improvements in CTR, a drop in irrelevant spend, and at least the first completed form submissions.

If you have a track record of rescuing underperforming lead-gen campaigns, I’d love to see how you would tackle this one.