Google Ads App Install Specialist

I’m ready to scale a new social-networking app that is already live on both iOS and Android and I need someone who can squeeze the very best out of Google Ads App campaigns. The goal is simple but demanding: drive a steady flow of real, high-quality installs—users who actually open the app and engage beyond day one.

You’ll get full access to our App Store and Play Store listings, Firebase/GA4 events, and any creative assets you need. I’ll rely on you to structure the campaigns, select ideal bidding strategies, craft compelling ad groups, and continually optimise toward lower CPI and higher retention.

Please tell me about your relevant experience with Google App campaigns—especially any success you’ve had pushing social products. If you can point to verifiable uplift in install volume, retention, or ROAS, that’s exactly what I want to hear.

Key deliverables
• Campaign setup for both stores, aligned with Firebase conversion events
• Ongoing optimisation (keywords, audiences, creatives, bids) to hit target CPI and retention metrics
• Weekly performance summary highlighting wins, issues, and next steps

I’m ready to start as soon as I find the right specialist, and I’ll keep creative and dev resources on standby so you can move fast.