Google Ads Account Optimization Audit
Budget: $30 – $250 USD
I am looking for a professional Google Ads expert to improve an existing advertising account and enhance the current campaign performance, with a focus on reducing cost per click and improving conversion rate.
## Important Note
The advertising account targets Arabic keywords and focuses on the following markets:
* Qatar
* Kuwait
* United Arab Emirates
* Saudi Arabia
* United States
Therefore, the freelancer must have experience in managing and optimizing Google Ads campaigns in Arabic, with a good understanding of search intent and user behavior in Gulf countries, while also considering the differences in the U.S. market when targeting Arabic-speaking users or Arabic search queries in the United States.
## Required Tasks
1. Conduct a full analysis of the current advertising account.
2. Analyze the landing pages connected to the campaigns and identify weaknesses that may affect performance and conversions.
3. Improve the Quality Score of the keywords, noting that the current keyword quality score is approximately 7 out of 10.
4. Research new relevant keywords based on the service and target audience.
5. Create or restructure ad groups based on search intent.
6. Improve ads to better match the keywords and landing pages.
7. Improve the user experience on the landing pages.
8. Improve the landing page copy to align with search intent and target keywords.
9. Suggest creating new landing pages when needed, especially if the current pages are not suitable for certain keywords or search intents.
10. Provide practical recommendations to improve conversion rate and reduce cost per click.
## Freelancer Requirements
* Proven experience in managing and optimizing Google Ads campaigns.
* Practical experience with campaigns targeting Arabic keywords.
* Good knowledge of Gulf markets, especially Qatar, Kuwait, UAE, and Saudi Arabia.
* Ability to manage targeting in the United States for Arabic keywords or Arabic-speaking audiences.
* Strong understanding of Quality Score factors, such as:
* Ad relevance to the keyword.
* Landing page experience.
* Expected click-through rate.
* Ability to analyze landing pages in terms of copy, user experience, and persuasiveness.
* Experience in segmenting campaigns and ad groups based on search intent.
* Ability to provide a clear plan before implementation, then execute the required improvements.
## Project Goal
The goal is to improve the keyword Quality Score from its current level, which is approximately 7 out of 10, improve campaign performance, reduce cost per click, and increase conversions by optimizing the ads, landing pages, and account structure.
Applicants are requested to explain their previous experience in improving Quality Score, analyzing landing pages, and restructuring ad groups in Google Ads, especially for campaigns targeting Arabic keywords and Gulf markets.
## Important Note
The advertising account targets Arabic keywords and focuses on the following markets:
* Qatar
* Kuwait
* United Arab Emirates
* Saudi Arabia
* United States
Therefore, the freelancer must have experience in managing and optimizing Google Ads campaigns in Arabic, with a good understanding of search intent and user behavior in Gulf countries, while also considering the differences in the U.S. market when targeting Arabic-speaking users or Arabic search queries in the United States.
## Required Tasks
1. Conduct a full analysis of the current advertising account.
2. Analyze the landing pages connected to the campaigns and identify weaknesses that may affect performance and conversions.
3. Improve the Quality Score of the keywords, noting that the current keyword quality score is approximately 7 out of 10.
4. Research new relevant keywords based on the service and target audience.
5. Create or restructure ad groups based on search intent.
6. Improve ads to better match the keywords and landing pages.
7. Improve the user experience on the landing pages.
8. Improve the landing page copy to align with search intent and target keywords.
9. Suggest creating new landing pages when needed, especially if the current pages are not suitable for certain keywords or search intents.
10. Provide practical recommendations to improve conversion rate and reduce cost per click.
## Freelancer Requirements
* Proven experience in managing and optimizing Google Ads campaigns.
* Practical experience with campaigns targeting Arabic keywords.
* Good knowledge of Gulf markets, especially Qatar, Kuwait, UAE, and Saudi Arabia.
* Ability to manage targeting in the United States for Arabic keywords or Arabic-speaking audiences.
* Strong understanding of Quality Score factors, such as:
* Ad relevance to the keyword.
* Landing page experience.
* Expected click-through rate.
* Ability to analyze landing pages in terms of copy, user experience, and persuasiveness.
* Experience in segmenting campaigns and ad groups based on search intent.
* Ability to provide a clear plan before implementation, then execute the required improvements.
## Project Goal
The goal is to improve the keyword Quality Score from its current level, which is approximately 7 out of 10, improve campaign performance, reduce cost per click, and increase conversions by optimizing the ads, landing pages, and account structure.
Applicants are requested to explain their previous experience in improving Quality Score, analyzing landing pages, and restructuring ad groups in Google Ads, especially for campaigns targeting Arabic keywords and Gulf markets.