Google Ads
Budget: $250 – $750 USD
We are looking for an experienced Google Ads specialist to set up, launch, and manage advertising campaigns focused on generating real sales and bookings through our website.
The scope of work includes auditing the existing Google Ads account (if applicable), reviewing the website and landing pages for compliance with Google policies (trust elements, transparency, policy alignment, and minimizing suspension risks), building a proper campaign structure aligned with our services and target geography, conducting in-depth keyword research and clustering, setting up negative keywords, and creating high-converting RSA ads with strong commercial messaging.
The specialist will also be responsible for configuring ad extensions (call, sitelinks, callouts, structured snippets), setting up accurate conversion tracking and analytics (GA4 and/or Google Tag Manager), including tracking form submissions, WhatsApp clicks, phone calls, and completed bookings where applicable.
After launch, ongoing management is required, including bid strategy optimization, continuous performance monitoring, search term analysis, negative keyword expansion, geo/device/daypart adjustments, quality score improvements, and conversion rate optimization recommendations for landing pages.
Proven experience in service-based industries (preferably transportation, airport transfers, travel, or tourism) is essential. Strong understanding of how to safely scale campaigns on new domains and minimize the risk of Google Ads account or domain suspensions is required.
Please include relevant case studies (screenshots or performance summaries), your approach for the first 7–14 days of campaign launch, required access/data from our side, timeline for setup, and pricing for both initial setup and ongoing management.
The scope of work includes auditing the existing Google Ads account (if applicable), reviewing the website and landing pages for compliance with Google policies (trust elements, transparency, policy alignment, and minimizing suspension risks), building a proper campaign structure aligned with our services and target geography, conducting in-depth keyword research and clustering, setting up negative keywords, and creating high-converting RSA ads with strong commercial messaging.
The specialist will also be responsible for configuring ad extensions (call, sitelinks, callouts, structured snippets), setting up accurate conversion tracking and analytics (GA4 and/or Google Tag Manager), including tracking form submissions, WhatsApp clicks, phone calls, and completed bookings where applicable.
After launch, ongoing management is required, including bid strategy optimization, continuous performance monitoring, search term analysis, negative keyword expansion, geo/device/daypart adjustments, quality score improvements, and conversion rate optimization recommendations for landing pages.
Proven experience in service-based industries (preferably transportation, airport transfers, travel, or tourism) is essential. Strong understanding of how to safely scale campaigns on new domains and minimize the risk of Google Ads account or domain suspensions is required.
Please include relevant case studies (screenshots or performance summaries), your approach for the first 7–14 days of campaign launch, required access/data from our side, timeline for setup, and pricing for both initial setup and ongoing management.