Global UA Campaign for Match-3

I need a seasoned performance-marketer to take over user-acquisition for my casual Match-3 mobile game across Google Ads (including UAC) and Meta Ads Manager. The brief is simple: drive cost-efficient installs that convert into loyal, paying players.

Targeting details
• Regions: North America, Europe and Asia are all in scope, so you’ll be comfortable structuring campaigns that respect cultural nuances, time-zones and auction dynamics.
• Demographic: the creative angle and audience sets should speak to an older, adult audience rather than teens.
• Objective: pure user acquisition—every optimisation decision should ladder back to lowering CPI without sacrificing downstream ROAS.

What I’ll hand over: the latest gameplay footage, store listing links, brand guidelines and historical performance data.

What I expect back:
- Campaign structure built and launched in both Google UAC and Meta, with sensible naming conventions and event tracking correctly wired to Firebase / Meta SDK.
- A light set of static and short-form video creatives (or clear briefs for my designer if you don’t create assets yourself).
- Ongoing optimisation for at least the first two weeks: bid adjustments, audience testing, creative refreshes and A/B experiments.
- A concise report summarising spend, installs, CPI and first-purchase metrics, plus next-step recommendations.

If you’ve already scaled mobile titles through similar channels and can point to hard data, let’s talk.