Global Astrology Ad Campaign Management
Budget: ₹1,500 – ₹12,500 INR
The task is to structure, launch, and continually optimise a multi-platform campaign that turns my astrology site’s visitors into paying clients. Ads will run internationally on Google Ads, Facebook Ads, and Instagram Ads, so audience research must account for cultural nuances, varied keyword intent, and differing time zones.
Boosting sales is the single success metric. Everything—from copy and creative to bidding strategy—needs to revolve around lowering cost-per-acquisition and lifting ROAS. Conversion tracking (Google Tag Manager, Facebook Pixel, and GA4) must be configured end-to-end before any traffic is pushed.
Key deliverables
• Strategy brief outlining audiences, keywords, funnels, and spend allocation
• Full build of campaigns: at least three ad sets/ad groups per platform, with A/B creative variations
• Verified conversion tracking and custom events for purchases, bookings, and form fills
• Weekly performance report highlighting impressions, clicks, CPA, ROAS, and optimisation actions
• Ongoing tweaks—budget shifts, creative refreshes, bid adjustments—until targets are met
Acceptance criteria
1. Campaigns live within 5 days of onboarding
2. Tracking passes test purchases on web and mobile
3. Initial CPA meets or beats my current average within the first 30 days
Google Ads Editor, Meta Ads Manager, and basic design tools (Canva, Photoshop, or similar) will likely be used; feel free to suggest better options. Clear communication on Slack or email for quick approvals keeps the process smooth. I’ll supply brand guidelines, landing pages, and any astrology-specific copy hooks you may need.
Boosting sales is the single success metric. Everything—from copy and creative to bidding strategy—needs to revolve around lowering cost-per-acquisition and lifting ROAS. Conversion tracking (Google Tag Manager, Facebook Pixel, and GA4) must be configured end-to-end before any traffic is pushed.
Key deliverables
• Strategy brief outlining audiences, keywords, funnels, and spend allocation
• Full build of campaigns: at least three ad sets/ad groups per platform, with A/B creative variations
• Verified conversion tracking and custom events for purchases, bookings, and form fills
• Weekly performance report highlighting impressions, clicks, CPA, ROAS, and optimisation actions
• Ongoing tweaks—budget shifts, creative refreshes, bid adjustments—until targets are met
Acceptance criteria
1. Campaigns live within 5 days of onboarding
2. Tracking passes test purchases on web and mobile
3. Initial CPA meets or beats my current average within the first 30 days
Google Ads Editor, Meta Ads Manager, and basic design tools (Canva, Photoshop, or similar) will likely be used; feel free to suggest better options. Clear communication on Slack or email for quick approvals keeps the process smooth. I’ll supply brand guidelines, landing pages, and any astrology-specific copy hooks you may need.