Generate Patient Leads Google Ads
Budget: $30 – $250 USD
I need a Google Ads professional who can turn clicks into confirmed patient appointments for my healthcare practice. The sole aim of the campaign is lead generation—specifically, driving prospects who are ready to book a first-time visit.
You will be responsible for everything from keyword research through to conversion tracking. I’m expecting tightly themed ad groups, compelling ad copy that speaks to patient concerns, and landing pages (or clear recommendations for them) that keep the call-to-action front and center. Every optimisation decision should revolve around lowering cost-per-acquisition while keeping lead quality high.
Because healthcare advertising faces strict compliance rules, please be comfortable working within Google’s medical policies and any local regulations that may apply. Experience with HIPAA-compliant tracking solutions is a plus.
Deliverables
• Campaign build or full audit and rebuild of an existing account
• Conversion tracking setup for calls and online appointment forms
• Weekly optimisation and clear performance reports that highlight lead volume, cost per lead, and next steps
The project is considered successful when new-patient enquiries reach a sustainable cost that we both agree on during onboarding. If you have healthcare case studies or data demonstrating similar wins, include them in your proposal.
You will be responsible for everything from keyword research through to conversion tracking. I’m expecting tightly themed ad groups, compelling ad copy that speaks to patient concerns, and landing pages (or clear recommendations for them) that keep the call-to-action front and center. Every optimisation decision should revolve around lowering cost-per-acquisition while keeping lead quality high.
Because healthcare advertising faces strict compliance rules, please be comfortable working within Google’s medical policies and any local regulations that may apply. Experience with HIPAA-compliant tracking solutions is a plus.
Deliverables
• Campaign build or full audit and rebuild of an existing account
• Conversion tracking setup for calls and online appointment forms
• Weekly optimisation and clear performance reports that highlight lead volume, cost per lead, and next steps
The project is considered successful when new-patient enquiries reach a sustainable cost that we both agree on during onboarding. If you have healthcare case studies or data demonstrating similar wins, include them in your proposal.