Gaming Meta & Google Ads Campaign

The task is to set up and actively manage a paid-media funnel that drives qualified traffic to my online gaming and casino site. The focus is on both the Meta ecosystem (Facebook + Instagram) and Google Search & Display, with traffic growth as the single success metric.

The work involves:
• Strategy – audience research for casino enthusiasts and broader online-gaming segments, ad policy compliance, funnel mapping, and creative angles that appeal to gamers.
• Build – campaign architecture across Meta Ads Manager and Google Ads, including keyword sets, custom audiences, look-alikes, placements, and tracking (GA4 + Meta Pixel).
• Launch – upload creatives, configure budgets, scheduling, and conversion goals, then push live after final approval.
• Optimise – monitor daily, adjust bids, pause under-performers, split-test ads, and report weekly on clicks, CTR, CPC, and landing-page engagement so we see clear, sustained traffic growth.

Success is a measurable uplift in quality visits within the first month while respecting all gambling-ad regulations. Provide view-only access to the accounts, keep detailed change logs, and share campaign assets on hand-off so scaling is straightforward once targets are hit.