GA4/GTM Tracking Setup for Wix Course Site
Budget: €30 – €250 EUR
Background
edureer.com is a Wix-hosted academy selling 11 self-paced courses priced €299 – €549.
Checkout is handled by Stripe Checkout on the sub-domain checkout.edureer.com.
We buy traffic from Google Ads Search and need clean GA4 conversion data for optimisation and remarketing.
Google Tag is already installed on the Wix page and some data are showing in GA4
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Current tracking issues
• begin_checkout is not being recorded.
We’ve tried both click-listener and page-view approaches but GA4 still shows zero begin_checkout hits after users click the Start / Buy buttons that open Stripe Checkout.
• purchase does not send dynamic revenue.
Each course price must be passed to GA4 (value, currency, items), but no purchase event fires today.
• Old streams/goals may clutter our GA4 property.
________________________________________
What we need
1. Clean GA4 property
• Remove legacy stream.
• Keep one Wix-only GA4 property.
2. Solid GTM install
• Verify GTM container loads on all Wix pages.
• GA4 Config tag firing site-wide.
3. Accurate funnel events
• page_view (works).
• begin_checkout → fires when any Buy / Start button opens Stripe Checkout, reliable across all 11 courses.
• purchase → fires on Thank you page, passing correct value, currency, and item details.
4. Cross-domain linking
• GA4 cross-domain setup for edureer.com ↔ checkout.edureer.com.
5. Google Ads integration
• Link GA4 ⇄ Ads.• Mark begin_checkout (secondary) & purchase (primary) as Key events; import them to Ads.
• Build audiences: All visitors 30 d, Begin-checkout-no-purchase 30 d.
6. QA & hand-off
• Show events firing in GA4 DebugView and in Ads Conversion list.
• Provide a quick walkthrough and tag/trigger documentation.
Est. effort: 3–4 hrs for an experienced specialist
edureer.com is a Wix-hosted academy selling 11 self-paced courses priced €299 – €549.
Checkout is handled by Stripe Checkout on the sub-domain checkout.edureer.com.
We buy traffic from Google Ads Search and need clean GA4 conversion data for optimisation and remarketing.
Google Tag is already installed on the Wix page and some data are showing in GA4
________________________________________
Current tracking issues
• begin_checkout is not being recorded.
We’ve tried both click-listener and page-view approaches but GA4 still shows zero begin_checkout hits after users click the Start / Buy buttons that open Stripe Checkout.
• purchase does not send dynamic revenue.
Each course price must be passed to GA4 (value, currency, items), but no purchase event fires today.
• Old streams/goals may clutter our GA4 property.
________________________________________
What we need
1. Clean GA4 property
• Remove legacy stream.
• Keep one Wix-only GA4 property.
2. Solid GTM install
• Verify GTM container loads on all Wix pages.
• GA4 Config tag firing site-wide.
3. Accurate funnel events
• page_view (works).
• begin_checkout → fires when any Buy / Start button opens Stripe Checkout, reliable across all 11 courses.
• purchase → fires on Thank you page, passing correct value, currency, and item details.
4. Cross-domain linking
• GA4 cross-domain setup for edureer.com ↔ checkout.edureer.com.
5. Google Ads integration
• Link GA4 ⇄ Ads.• Mark begin_checkout (secondary) & purchase (primary) as Key events; import them to Ads.
• Build audiences: All visitors 30 d, Begin-checkout-no-purchase 30 d.
6. QA & hand-off
• Show events firing in GA4 DebugView and in Ads Conversion list.
• Provide a quick walkthrough and tag/trigger documentation.
Est. effort: 3–4 hrs for an experienced specialist