GTM, GA4, Google Ads & Bing Ads Tracking Audit and Roadmap for better tracking -- 2
Budget: €30 – €250 EUR
We have an ecommerce website with tracking for Google Ads, Bing Ads, Analytics GA4 done over GTM. In order to be safe with gdpr policy we have Cookiebot service and GTM is configurated to work with Cookiebot cookies together.
I'm not sure is all tracking are working correct. Revenue in Google Ads and in Analytics are different. And Bing conversions are also very stange.
Ecommerce date partly missing like:
product listing page
buy voucher
use voucher
product-id
First step is to check if everything is right configurated. And find the problem.
In analytics we have referals like PayPal (amazon, sofort.com all payment provider) for most orders. And this is wrong. A client take payapal payment and shown as paypal referal but is an ads client.
Tracking should be gdpr policy safe.
Second step is implementing full Enhanced Ecommerce for Tag Manager.
- Product Impressions
- Product Clicks
- Product Detail Impressions
- Add / Remove from Cart
- Checkout
- Purchases
DataLayer for Checkout is already done.
Also
- Social platform tracking
- E-commerce purchase tracking
- Referals tracking
- Site Search
- View-item
- Add-to-Cart
- Purchase
- Lead Form submit
- Scroll
- Outbound link click
- E-commerce purchase tracking
- Setup remarketing audiences
- Conversion Funnels
- Dashboards like in Old Analytics
- Dashboards like in Old Analytics for selling with Conversion Rate, orders, order revenue, tax, shipping
- Channels Overview like Old Analytics
I want see each transaction with order number from shop. In old analytics it was possible to find the order id and to see were is the order coming from.
You have to be an expert in that field. If you have read all this and want to do this job. Then write me an offer with a word "koeder" in subject. Then I'm sure that your answer is not automated replay.
I'm not sure is all tracking are working correct. Revenue in Google Ads and in Analytics are different. And Bing conversions are also very stange.
Ecommerce date partly missing like:
product listing page
buy voucher
use voucher
product-id
First step is to check if everything is right configurated. And find the problem.
In analytics we have referals like PayPal (amazon, sofort.com all payment provider) for most orders. And this is wrong. A client take payapal payment and shown as paypal referal but is an ads client.
Tracking should be gdpr policy safe.
Second step is implementing full Enhanced Ecommerce for Tag Manager.
- Product Impressions
- Product Clicks
- Product Detail Impressions
- Add / Remove from Cart
- Checkout
- Purchases
DataLayer for Checkout is already done.
Also
- Social platform tracking
- E-commerce purchase tracking
- Referals tracking
- Site Search
- View-item
- Add-to-Cart
- Purchase
- Lead Form submit
- Scroll
- Outbound link click
- E-commerce purchase tracking
- Setup remarketing audiences
- Conversion Funnels
- Dashboards like in Old Analytics
- Dashboards like in Old Analytics for selling with Conversion Rate, orders, order revenue, tax, shipping
- Channels Overview like Old Analytics
I want see each transaction with order number from shop. In old analytics it was possible to find the order id and to see were is the order coming from.
You have to be an expert in that field. If you have read all this and want to do this job. Then write me an offer with a word "koeder" in subject. Then I'm sure that your answer is not automated replay.