Full Google Ads Setup & Launch
Budget: $30 – $250 NZD
I am ready to start using Google Ads to turn interested local searchers into real enquiries and sales, but this is my first venture into paid search. I need someone who can take the project from a clean slate through to live, well-structured campaigns that consistently generate leads in my area.
Scope of work
• Create and verify a new Google Ads account, link it with Google Analytics and Search Console, and set up conversion tracking so every call, form submission, or booking is correctly recorded.
• Research the most relevant keywords for my niche and structure them into tightly themed campaigns and ad groups optimised for local intent.
• Write compelling, compliant ad copy and all extensions, making sure each ad points to the existing web pages I’d like to promote.
• Configure location, device, and scheduling settings to focus spend exclusively on local customers who are ready to buy.
• Launch the campaigns, monitor early performance, and apply data-driven tweaks during the first week to keep cost-per-lead low and volume healthy.
Acceptance criteria
1. Account is fully set up with conversion actions tested and firing.
2. At least two search campaigns with granular ad groups, negative keywords, ad extensions, and location targeting enabled.
3. A concise hand-off document showing the keyword lists, ad copy, bidding strategy, and optimisation recommendations for the next 30 days.
If you have a track record of building profitable, locally targeted lead-gen campaigns from scratch, I’d love to hear how you would approach this and see examples of similar results you’ve achieved.
Scope of work
• Create and verify a new Google Ads account, link it with Google Analytics and Search Console, and set up conversion tracking so every call, form submission, or booking is correctly recorded.
• Research the most relevant keywords for my niche and structure them into tightly themed campaigns and ad groups optimised for local intent.
• Write compelling, compliant ad copy and all extensions, making sure each ad points to the existing web pages I’d like to promote.
• Configure location, device, and scheduling settings to focus spend exclusively on local customers who are ready to buy.
• Launch the campaigns, monitor early performance, and apply data-driven tweaks during the first week to keep cost-per-lead low and volume healthy.
Acceptance criteria
1. Account is fully set up with conversion actions tested and firing.
2. At least two search campaigns with granular ad groups, negative keywords, ad extensions, and location targeting enabled.
3. A concise hand-off document showing the keyword lists, ad copy, bidding strategy, and optimisation recommendations for the next 30 days.
If you have a track record of building profitable, locally targeted lead-gen campaigns from scratch, I’d love to hear how you would approach this and see examples of similar results you’ve achieved.