Formalwear Retailer Digital Marketing Management
Budget: $1,500 – $3,000 USD
Project Scope: Google Ads & Meta Ads Campaign Management (4-Month Contract)
Project Overview:
We are seeking an experienced digital marketing freelancer to manage our paid advertising campaigns for a formal wear retailer during our busiest sales season. The objective is to increase qualified appointments, drive in-store traffic, and maximize sales through strategic campaign management.
Project Duration:
Start Date: July 1
End Date: October 31 (4 months)
Scope of Work:
The selected freelancer will be responsible for managing and optimizing our existing advertising platforms, including:
Google Ads
Review and optimize the existing Google Ads account
Create and manage Search, Performance Max, Display, and/or Local campaigns as appropriate
Develop audience targeting strategies
Optimize keyword selection, bidding strategies, and budgets
Monitor campaign performance and adjust spending to maximize return on ad spend (ROAS)
Meta Advertising (Facebook & Instagram)
Create and manage advertising campaigns
Develop audience segmentation and targeting strategies
Build remarketing campaigns targeting previous website visitors and existing customers
Create prospecting campaigns to attract new customers
Optimize campaign performance, budget allocation, and audience performance throughout the project
Campaign Strategy
The primary objectives are to:
Increase formalwear appointments
Drive qualified leads into our stores
Increase overall sales
Re-engage existing customers
Acquire new customers
Maximize advertising budget efficiency and return on investment
Creative Assets
We will provide:
All photography and video assets
Brand guidelines
Promotional calendars and offers
Any required copy points or messaging
The freelancer will be responsible for assembling campaigns, writing ad copy where needed, creating ad variations, and implementing best practices using the provided assets.
Reporting & Communication
Weekly performance summaries
Monthly campaign performance review
Recommendations for budget allocation and optimization
Ongoing communication regarding campaign performance and opportunities
Future Partnership Opportunity
This engagement is intended to establish a relationship with a high-performing marketing partner. Based on results, there is potential for continued work beyond October to manage and grow additional business lines during the off-season. Successful performance on this project may also lead to managing our high-value Prom Season marketing campaigns, beginning in late 2026 and continuing through May 2027.
Ideal Candidate
The ideal freelancer should have:
Demonstrated expertise in managing Google Ads and Meta Ads
Experience in retail or consumer marketing (fashion or formalwear preferred)
Strong understanding of audience targeting, retargeting, and conversion optimization
Experience maximizing return on ad spend (ROAS)
Ability to make data-driven decisions and proactively optimize campaigns
Interest in building a long-term partnership rather than a one-time project
Proposal Requirements
Please include:
Relevant experience managing Google Ads and Meta campaigns
Examples or case studies demonstrating measurable results
Industries you have worked with
Your approach to campaign optimization and reporting
Your proposed monthly management fee
Availability from July 1 through October 31
Project Overview:
We are seeking an experienced digital marketing freelancer to manage our paid advertising campaigns for a formal wear retailer during our busiest sales season. The objective is to increase qualified appointments, drive in-store traffic, and maximize sales through strategic campaign management.
Project Duration:
Start Date: July 1
End Date: October 31 (4 months)
Scope of Work:
The selected freelancer will be responsible for managing and optimizing our existing advertising platforms, including:
Google Ads
Review and optimize the existing Google Ads account
Create and manage Search, Performance Max, Display, and/or Local campaigns as appropriate
Develop audience targeting strategies
Optimize keyword selection, bidding strategies, and budgets
Monitor campaign performance and adjust spending to maximize return on ad spend (ROAS)
Meta Advertising (Facebook & Instagram)
Create and manage advertising campaigns
Develop audience segmentation and targeting strategies
Build remarketing campaigns targeting previous website visitors and existing customers
Create prospecting campaigns to attract new customers
Optimize campaign performance, budget allocation, and audience performance throughout the project
Campaign Strategy
The primary objectives are to:
Increase formalwear appointments
Drive qualified leads into our stores
Increase overall sales
Re-engage existing customers
Acquire new customers
Maximize advertising budget efficiency and return on investment
Creative Assets
We will provide:
All photography and video assets
Brand guidelines
Promotional calendars and offers
Any required copy points or messaging
The freelancer will be responsible for assembling campaigns, writing ad copy where needed, creating ad variations, and implementing best practices using the provided assets.
Reporting & Communication
Weekly performance summaries
Monthly campaign performance review
Recommendations for budget allocation and optimization
Ongoing communication regarding campaign performance and opportunities
Future Partnership Opportunity
This engagement is intended to establish a relationship with a high-performing marketing partner. Based on results, there is potential for continued work beyond October to manage and grow additional business lines during the off-season. Successful performance on this project may also lead to managing our high-value Prom Season marketing campaigns, beginning in late 2026 and continuing through May 2027.
Ideal Candidate
The ideal freelancer should have:
Demonstrated expertise in managing Google Ads and Meta Ads
Experience in retail or consumer marketing (fashion or formalwear preferred)
Strong understanding of audience targeting, retargeting, and conversion optimization
Experience maximizing return on ad spend (ROAS)
Ability to make data-driven decisions and proactively optimize campaigns
Interest in building a long-term partnership rather than a one-time project
Proposal Requirements
Please include:
Relevant experience managing Google Ads and Meta campaigns
Examples or case studies demonstrating measurable results
Industries you have worked with
Your approach to campaign optimization and reporting
Your proposed monthly management fee
Availability from July 1 through October 31