Fix Google & Meta Conversions

I’m getting mismatched numbers from both Google Ads and Meta Ads. The tags and pixels fire, but the data that ends up in each platform is off, so optimisation and reporting are unreliable. On Google Ads the issue shows up as incorrect conversion data in the interface, and the same happens inside Meta Events Manager.

Here’s what I need:

• Audit the current Google Tag Manager / gtag setup, the Meta Pixel and any server-side events.
• Identify why values, event names or attribution windows are being mis-reported.
• Apply fixes (parameter mapping, deduplication, thank-you page triggers, enhanced conversions, CAPI, etc.) so both platforms log accurate, real-time results.
• Validate that conversions in Google Ads and Meta Ads line up with GA4 and the backend order system.

I’ll provide existing tag access, GTM container, ad account permissions and a short loom overview. Once you have things firing correctly send a brief hand-off note explaining what was changed so I can maintain it going forward.