Facebook/Google Ads Specialist Needed

I need an experienced online advertising professional to plan, build, and optimise paid campaigns that will put my company’s products and brands in front of the right audiences. At this stage I’m open on whether we lean more heavily into Facebook, Google, or a blend of both; what matters most is reaching prospects cost-effectively and turning that traffic into measurable revenue and brand lift.

The assignment covers the full funnel: market and keyword research, creative recommendations, campaign set-up, continuous testing, and performance reporting. I want to see clear reasoning for any budget allocations and a straightforward explanation of how success will be tracked—conversions, return on ad spend, cost per acquisition, or other metrics you feel are appropriate.

If you’ve driven profitable campaigns before, can communicate insights without jargon, and are comfortable iterating quickly as data comes in, I’d love to review your proposal and a few examples of similar work.