Expert PPC Specialist for 4 Campaigns
Budget: $250 – $750 USD
Project Title: Google Ads + Meta Ads expert to manage 4 offer campaigns to existing landing pages
We are looking for an experienced performance marketer / PPC specialist who can independently manage and optimize a complete paid campaign setup for our cleaning company in Sweden.
Important:
The 4 landing pages already exist.
You do not need to build them.
Your job is to drive the right traffic to the correct landing pages, optimize daily, and deliver cost-effective real leads.
Goal
We need real bookings and inquiries at a low and sustainable cost per lead.
Our target CPL is:
ideally around 100 SEK per lead
slightly higher can be accepted for a short period, but the setup must move toward a low and sustainable lead cost quickly
This is a critical summer period for us because recurring customers often pause/cancel during vacation, which creates gaps in our schedule. We need paid campaigns that can help fill those gaps.
Campaign period
Start: 1 July
End: 30 September
Scope of work
A. 4 campaigns
We want 4 separate campaigns, one for each service:
Hemstädning
Flyttstädning
Storstädning
Fönsterputsning
Each campaign will have its own existing landing page.
B. Traffic sources
You will manage both:
Google Ads
Meta Ads
Traffic from both platforms must go to the correct landing page for each service.
C. Offer structure
All 4 campaigns promote:
15% discount
For Hemstädning, the offer is connected to a 3-month commitment period.
D. Geographic targeting
We advertise only in these municipalities:
Helsingborg
Landskrona
Kävlinge
Lund
Lomma
Bjuv
No ads should be shown in any other areas.
This is extremely important.
E. Management expectations
We expect the freelancer to manage this professionally and independently, including:
campaign setup and structure
keyword strategy
negative keyword handling
ad copy
images / creatives
daily optimization
budget allocation between campaigns/platforms
targeting improvements
performance monitoring
lead-cost control
We do not want to micromanage daily ad work.
We expect you to know what you are doing and manage this proactively.
Daily optimization requirement
We expect daily campaign management and improvements, including:
checking search terms
adding negatives
improving targeting
improving ad quality
reducing wasted spend
adjusting budgets where needed
What matters most
We do not care about vanity metrics.
We care about:
real leads
real bookings / inquiries
low CPL
practical business result
strong control over irrelevant traffic
Important requirements
customer-facing ad content must be in correct Swedish
targeting must be tightly controlled
no careless broad traffic strategy
daily optimization is expected
the freelancer must be able to work independently with minimal involvement from us
strong reporting and accountability are required
Please include in your proposal
Your experience with Google Ads + Meta Ads
Experience driving traffic to existing landing pages
Examples of similar service-business campaigns
How you would structure and optimize these 4 campaigns
How you would control geography and irrelevant traffic
How you would work daily to reduce CPL
Your reporting approach
Confirmation that you can have everything ready for launch by 1 July
Preferred
We prefer someone who understands local service ads, lead generation, and cost control — not someone who just increases traffic volume.
Start your proposal with the words: SUMMER CLEANING PLAN and briefly explain how you would keep CPL under control while managing both Google and Meta.
We are looking for an experienced performance marketer / PPC specialist who can independently manage and optimize a complete paid campaign setup for our cleaning company in Sweden.
Important:
The 4 landing pages already exist.
You do not need to build them.
Your job is to drive the right traffic to the correct landing pages, optimize daily, and deliver cost-effective real leads.
Goal
We need real bookings and inquiries at a low and sustainable cost per lead.
Our target CPL is:
ideally around 100 SEK per lead
slightly higher can be accepted for a short period, but the setup must move toward a low and sustainable lead cost quickly
This is a critical summer period for us because recurring customers often pause/cancel during vacation, which creates gaps in our schedule. We need paid campaigns that can help fill those gaps.
Campaign period
Start: 1 July
End: 30 September
Scope of work
A. 4 campaigns
We want 4 separate campaigns, one for each service:
Hemstädning
Flyttstädning
Storstädning
Fönsterputsning
Each campaign will have its own existing landing page.
B. Traffic sources
You will manage both:
Google Ads
Meta Ads
Traffic from both platforms must go to the correct landing page for each service.
C. Offer structure
All 4 campaigns promote:
15% discount
For Hemstädning, the offer is connected to a 3-month commitment period.
D. Geographic targeting
We advertise only in these municipalities:
Helsingborg
Landskrona
Kävlinge
Lund
Lomma
Bjuv
No ads should be shown in any other areas.
This is extremely important.
E. Management expectations
We expect the freelancer to manage this professionally and independently, including:
campaign setup and structure
keyword strategy
negative keyword handling
ad copy
images / creatives
daily optimization
budget allocation between campaigns/platforms
targeting improvements
performance monitoring
lead-cost control
We do not want to micromanage daily ad work.
We expect you to know what you are doing and manage this proactively.
Daily optimization requirement
We expect daily campaign management and improvements, including:
checking search terms
adding negatives
improving targeting
improving ad quality
reducing wasted spend
adjusting budgets where needed
What matters most
We do not care about vanity metrics.
We care about:
real leads
real bookings / inquiries
low CPL
practical business result
strong control over irrelevant traffic
Important requirements
customer-facing ad content must be in correct Swedish
targeting must be tightly controlled
no careless broad traffic strategy
daily optimization is expected
the freelancer must be able to work independently with minimal involvement from us
strong reporting and accountability are required
Please include in your proposal
Your experience with Google Ads + Meta Ads
Experience driving traffic to existing landing pages
Examples of similar service-business campaigns
How you would structure and optimize these 4 campaigns
How you would control geography and irrelevant traffic
How you would work daily to reduce CPL
Your reporting approach
Confirmation that you can have everything ready for launch by 1 July
Preferred
We prefer someone who understands local service ads, lead generation, and cost control — not someone who just increases traffic volume.
Start your proposal with the words: SUMMER CLEANING PLAN and briefly explain how you would keep CPL under control while managing both Google and Meta.