Expert Needed: Google Ads, GA4 & GTM Full Tracking

Job Post: GTM, GA4 & Google Ads Tracking Expert Needed (Online + Offline Conversions)

Title:
GTM + GA4 + Google Ads Expert Needed for Full Tracking Setup (Online Sales, Leads, Calls & Offline CRM Integration)

Description:
I am looking for an experienced Google Tag Manager (GTM), GA4, and Google Ads tracking expert to audit, fix, and fully configure end-to-end tracking for my e-commerce business.

We sell used engines and auto parts in the US, and we need 100% accurate tracking for both online and offline sales to improve Google Ads optimization and ROI.

What We Need:
1. GTM & GA4 Setup

Set up a clean GTM container

Full GA4 configuration (recommended events and enhanced e-commerce)

Track all conversion events:

Add to cart

Product view

Begin checkout

Form submission

Call clicks

Purchase event with value

Lead event (phone and form)

2. Google Ads Conversion Tracking

Connect GA4 to Google Ads

Import all meaningful conversion events

Create custom goals for high-value actions

Implement dynamic conversion values for purchases

Configure call tracking (call extensions and call tracking numbers)

3. Offline Conversion Tracking (CRM Integration)

We need to track sales made outside the website through our CRM:

Upload offline conversions from CRM to Google Ads

Map leads → qualified leads → converted customers

Track inbound phone calls that turn into sales

Match GCLID / WBRAID / GBRAID with CRM data

Optimize campaigns using both offline and online sales data

4. Testing & Quality Assurance

Validate all events in GTM Preview mode

Validate through Google Tag Assistant

Test Google Ads conversion imports

Ensure there are no duplicate or missing conversions

Ensure all tracking improves ROAS and lead quality

Our Goals:

Track online and offline sales together

Improve ROAS and lead quality

Better optimization for Performance Max and Search campaigns

Reduce wasted ad spend

Build accurate remarketing audiences

Improve inbound call attribution

About the Business:

E-commerce website selling used car engines and transmissions (USA market).

Timeline:

We want someone who can start immediately and complete the setup as soon as possible.

Requirements:

Strong experience with GTM, GA4, and Google Ads

Experience in offline conversion tracking and CRM integration

Ability to implement enhanced e-commerce tracking

Must share previous similar projects

Must fully test and verify the tracking setup