Expert B2B Lead-Gen Google Ads
Budget: ₹600 – ₹1,500 INR
I have been running my own Google Ads campaigns but the lead flow is still flat. I need an experienced Google Ads specialist to take the account, rebuild what’s necessary, and turn it into a steady B2B lead-generation engine.
Here’s what I have so far: a live search campaign, a few display variations, basic conversion actions, and some broad-match keywords. Clicks are coming in, yet qualified enquiries are not. I want someone who can step in, dissect the data, and apply proven optimisation tactics so the ads pull in decision-makers from the right companies—not just traffic.
Scope of work
• Audit the existing account to pinpoint wasted spend and gaps in tracking.
• Restructure or create campaigns with tightly themed ad groups, precise keyword match types, and compelling copy that speaks to business buyers.
• Set up or refine conversion tracking through Google Tag Manager and Google Analytics so every form fill or phone call is captured accurately.
• Build new ad extensions, negative keyword lists, and audience exclusions to improve relevance and quality score.
• Provide a short written hand-off showing the changes made, rationale, and performance benchmarks I can monitor.
Acceptance criteria
The first fortnight should show clear signs of improvement—lower cost per qualified lead and higher conversion rate—backed by Google Ads and Analytics data.
I’ll give you full account access as soon as we agree to move forward. If you have case studies or reports from previous B2B lead-gen campaigns, please mention them when you respond.
Here’s what I have so far: a live search campaign, a few display variations, basic conversion actions, and some broad-match keywords. Clicks are coming in, yet qualified enquiries are not. I want someone who can step in, dissect the data, and apply proven optimisation tactics so the ads pull in decision-makers from the right companies—not just traffic.
Scope of work
• Audit the existing account to pinpoint wasted spend and gaps in tracking.
• Restructure or create campaigns with tightly themed ad groups, precise keyword match types, and compelling copy that speaks to business buyers.
• Set up or refine conversion tracking through Google Tag Manager and Google Analytics so every form fill or phone call is captured accurately.
• Build new ad extensions, negative keyword lists, and audience exclusions to improve relevance and quality score.
• Provide a short written hand-off showing the changes made, rationale, and performance benchmarks I can monitor.
Acceptance criteria
The first fortnight should show clear signs of improvement—lower cost per qualified lead and higher conversion rate—backed by Google Ads and Analytics data.
I’ll give you full account access as soon as we agree to move forward. If you have case studies or reports from previous B2B lead-gen campaigns, please mention them when you respond.