Expert Google Ads Lead Generation

I need a true high-level Google Ads specialist who thrives on granular control. My account covers two areas: a service-based business that lives on qualified leads and an online home-furnishings store that also benefits from disciplined, profit-focused campaigns. I do not rely on broad automation; performance here depends on well-structured manual bidding, tight segmentation, and custom Google Ads scripts that keep the account lean and responsive.

Your core mission is simple: generate more leads for the service side while safeguarding efficiency across the e-commerce campaigns. This means auditing what exists, identifying waste, and then rebuilding or refining campaigns so every impression works toward that lead goal.

I expect you to:
• Conduct a full account audit and spell out quick wins versus longer-term structural changes.
• Deploy or write custom scripts for bid adjustments, budget pacing, ad rotation, and anomaly detection.
• Build or refine search, Shopping, and remarketing setups, keeping a close eye on negative keywords and quality score.
• Set up accurate conversion tracking end-to-end and deliver concise weekly performance summaries that show what changed and why.

Acceptance criteria for your work:
1. A written audit with prioritized action items delivered within the first week.
2. Live scripts in the account that can be demonstrated and modified on request.
3. Cost-per-lead and conversion volume targets agreed at kickoff, with progress shown in weekly reports.
4. Clear documentation so the account remains manageable if handed back to my internal team.

When you reply, speak straight to your relevant experience—campaign sizes, industries served, and any specific scripts you have authored or heavily customized. That background will help me see how quickly you can get this account operating at peak efficiency.