Expert Ads Manager for CAD-Learning Enrollments
Budget: ₹12,500 – ₹37,500 INR
Project Scope: Freelance Paid Ads Specialist (Google & Meta)
Project: Drive student enrollments for our live, online CAD training programs through paid advertising.
Objective: To hire a results-driven freelance ads expert to manage, optimize, and scale our customer acquisition campaigns on Google and Meta.
Key Deliverables & Targets:
Primary KPI: Achieve a cost-per-enrollment (CPE) that allows for profitable scale.
Monthly Target: 20+ confirmed student enrollments.
Revenue Goal: Generate ₹2,40,000+ in monthly revenue (at ₹12,000/enrollment).
Weekly Reporting: Provide a concise performance report including key metrics: Spend, CPC, CTR, CPE, ROAS, and Enrollments.
Scope of Work:
The selected freelancer will be responsible for:
Campaign Management: Full management of campaigns across Google Ads (Search, YouTube) and Meta Ads (Facebook, Instagram).
Audience Strategy: Developing and implementing targeting/retargeting strategies, including lookalike and custom audience creation.
Ad Creation: Developing the strategy for ad creatives and copy. Note: You will provide the ad copy and concepts; we have a designer for asset creation. (Alternatively, if you need them to handle creative: You will be responsible for creating high-converting ad creatives and copy).
Funnel Optimization: Building and managing the full funnel from initial click to enrollment.
Performance Optimization: Conducting daily monitoring and weekly optimizations based on performance data.
Ideal Freelancer Profile:
Proven EdTech/Education Experience: You must have a verifiable track record of running profitable paid campaigns for online courses, bootcamps, or training programs. Please include case studies in your proposal.
Platform Mastery: Expert-level proficiency in Google Ads and Meta Ads Manager.
Data-Driven: Your decisions are based on data, not gut feelings. You live in the analytics dashboards.
Autonomous: You are a self-starter who requires minimal oversight and can manage a budget effectively.
Project Terms & Compensation:
Duration: Initial 1-month trial project, with intention to extend for multiple months based on performance.
Payment Structure:
Option A (Fixed + Bonus): Fixed monthly management fee + significant performance bonus for exceeding the 20-enrollment target.
Option B (Pure Performance): Heavily weighted pay-per-enrollment model (e.g., X rupees for each verified enrollment). This is very attractive to top performers confident in their skills.
Ad Budget: The ad spend budget will be separate and provided by us. You will have controlled access to manage it.
Tools: Access to our ad accounts and analytics will be provided. You are expected to use your own tools for tracking and reporting (e.g., Google Data Studio, Supermetrics).
How to Apply:
Please submit your proposal with the subject line "Freelance Ads Specialist - [Your Name]".
In your proposal, please include:
Brief Introduction: About you and your freelance business.
Relevant Case Studies: 1-2 examples of past campaigns for similar education or high-value service clients. Include specific results (ROAS, CPL, scale achieved).
Your Proposed Approach: A few sentences on your initial strategy for a project like ours.
Your Rate: Clearly state your preferred compensation structure and monthly fee/rate.
We are looking to move quickly and will prioritize applications with specific, results-driven case studies.
Project: Drive student enrollments for our live, online CAD training programs through paid advertising.
Objective: To hire a results-driven freelance ads expert to manage, optimize, and scale our customer acquisition campaigns on Google and Meta.
Key Deliverables & Targets:
Primary KPI: Achieve a cost-per-enrollment (CPE) that allows for profitable scale.
Monthly Target: 20+ confirmed student enrollments.
Revenue Goal: Generate ₹2,40,000+ in monthly revenue (at ₹12,000/enrollment).
Weekly Reporting: Provide a concise performance report including key metrics: Spend, CPC, CTR, CPE, ROAS, and Enrollments.
Scope of Work:
The selected freelancer will be responsible for:
Campaign Management: Full management of campaigns across Google Ads (Search, YouTube) and Meta Ads (Facebook, Instagram).
Audience Strategy: Developing and implementing targeting/retargeting strategies, including lookalike and custom audience creation.
Ad Creation: Developing the strategy for ad creatives and copy. Note: You will provide the ad copy and concepts; we have a designer for asset creation. (Alternatively, if you need them to handle creative: You will be responsible for creating high-converting ad creatives and copy).
Funnel Optimization: Building and managing the full funnel from initial click to enrollment.
Performance Optimization: Conducting daily monitoring and weekly optimizations based on performance data.
Ideal Freelancer Profile:
Proven EdTech/Education Experience: You must have a verifiable track record of running profitable paid campaigns for online courses, bootcamps, or training programs. Please include case studies in your proposal.
Platform Mastery: Expert-level proficiency in Google Ads and Meta Ads Manager.
Data-Driven: Your decisions are based on data, not gut feelings. You live in the analytics dashboards.
Autonomous: You are a self-starter who requires minimal oversight and can manage a budget effectively.
Project Terms & Compensation:
Duration: Initial 1-month trial project, with intention to extend for multiple months based on performance.
Payment Structure:
Option A (Fixed + Bonus): Fixed monthly management fee + significant performance bonus for exceeding the 20-enrollment target.
Option B (Pure Performance): Heavily weighted pay-per-enrollment model (e.g., X rupees for each verified enrollment). This is very attractive to top performers confident in their skills.
Ad Budget: The ad spend budget will be separate and provided by us. You will have controlled access to manage it.
Tools: Access to our ad accounts and analytics will be provided. You are expected to use your own tools for tracking and reporting (e.g., Google Data Studio, Supermetrics).
How to Apply:
Please submit your proposal with the subject line "Freelance Ads Specialist - [Your Name]".
In your proposal, please include:
Brief Introduction: About you and your freelance business.
Relevant Case Studies: 1-2 examples of past campaigns for similar education or high-value service clients. Include specific results (ROAS, CPL, scale achieved).
Your Proposed Approach: A few sentences on your initial strategy for a project like ours.
Your Rate: Clearly state your preferred compensation structure and monthly fee/rate.
We are looking to move quickly and will prioritize applications with specific, results-driven case studies.