Excavation Business Google Ad Campaign

Job Description

We are an excavation / site preparation business running a high-margin, low-volume lead model.

This is NOT ecommerce.
This is NOT lead-gen spam.

We want ready-to-hire customers only.

⸻

Responsibilities
• Build and structure Google Search campaigns only
• Exact + Phrase match only
• No Display
• No Performance Max
• No YouTube
• No experiments without approval

You will:
• Create 6 separate campaigns (1 per service)
• Write professional, confidence-based ad copy
• Build negative keyword lists aggressively
• Optimize for call quality, not CPC vanity metrics

⸻

Services We Advertise
1. Site Cut & Leveling
2. Site Preparation (Pre-Build)
3. Bobcat / Excavator Hire (With Operator)
4. Leveling & Compaction Only
5. Small Commercial / Builder Works
6. Tight Access Excavation

⸻

What Success Looks Like
• Fewer leads
• Higher job value
• Shorter sales cycle
• Easy quoting
• Minimal time waste

⸻

Required Experience
• Google Ads for local services or construction
• Understanding of bottom-of-funnel intent
• Comfort saying “no” to low-quality traffic

⸻

Deliverables
• Campaign & ad group structure
• Keyword lists (exact + phrase)
• Ad copy (multiple variants)
• Negative keyword lists
• Setup recommendations

⸻

Do NOT Apply If
• You focus on ecommerce ROAS
• You rely on broad match
• You measure success by impressions
• You don’t understand service economics