Enhance Google Ads Efficiency for Aluminium Ute Canopy Brand
Budget: $250 – $750 AUD
Google Ads Specialist — Optimise Lead-Gen Campaigns (CPA, Conversion Rate & Quality Score)
About us
GRAND4x4 is an Australian premium aluminium ute canopy brand based in Dandenong South, Victoria. We manufacture and sell a single-welded-frame canopy (the G4) positioned as the premium alternative to flat-pack competitors. We already run live Google Ads lead-generation campaigns feeding into our CRM (GoHighLevel), and we're looking for an experienced specialist to take our existing account to the next level.
What we need
We have functioning campaigns generating leads, but we want a specialist to audit, restructure and optimise them with three clear priorities:
Lower our cost of acquisition (CPA) — reduce the cost per qualified lead without sacrificing lead quality.
Improve conversion rates — lift the rate at which clicks become enquiries, both at the ad/keyword level and on the landing experience.
Raise Quality Scores — improve ad relevance, expected CTR and landing page experience to bring down CPCs and improve ad rank.
This is optimisation of an existing account, not a build from scratch — though we're open to rebuilding campaign structure where it's justified.
Scope of work
Full audit of our current Google Ads account (campaign structure, keywords, match types, negative keyword lists, bidding strategy, ad copy, extensions/assets, conversion tracking).
Identify where spend is being wasted and where CPA can be reduced.
Restructure campaigns/ad groups for tighter keyword-to-ad relevance where needed.
Improve and test ad copy and assets to lift CTR and conversion rate.
Review and recommend landing page improvements (we can implement) to lift conversion rate and Quality Score.
Verify and improve conversion tracking so we're optimising against genuine qualified leads, not just form fills.
Set up or refine a clear reporting view so we can track CPA, conversion rate, Quality Score and lead quality over time.
Current setup
Live Google Ads lead-gen campaigns (search-focused; we can share specifics on shortlist).
CRM: GoHighLevel, where leads land and are worked.
Approximate monthly ad spend: $3000
Current cost per lead: $52
Target / goal: $25 - ( we were at $25, bust after some recent chnages, CPA has Spiked)
Deliverables
A written audit with prioritised findings and recommendations.
An implemented, optimised campaign structure.
Improved/tested ad copy and assets.
Verified conversion tracking aligned to qualified leads.
A simple, ongoing performance dashboard or report.
Required skills & experience
Demonstrable Google Ads experience with lead-generation campaigns (not just e-commerce/Shopping).
Proven track record reducing CPA and improving conversion rates — please share examples or case studies.
Strong understanding of Quality Score drivers and how to influence them.
Confident with conversion tracking (Google Ads, GA4, Google Tag Manager).
Bonus: experience with high-consideration / considered-purchase products, trades/automotive markets, or CRMs like GoHighLevel.
Australian market experience preferred but not essential.
Success metrics
We'll measure success on: reduced cost per qualified lead, improved click-to-enquiry conversion rate, and improved Quality Scores across priority keywords — while maintaining or improving lead quality.
Engagement
Start: ASAP.
Initial scope: audit + optimisation sprint, with potential for ongoing monthly management for the right specialist.
To apply, please include
A short note on how you'd approach lowering our CPA and lifting Quality Scores.
1–2 relevant examples or case studies (ideally lead-gen) with before/after numbers.
Your availability and proposed engagement structure (fixed scope vs ongoing retainer).
Any questions you have about our account or setup.
Please don't send generic copy-paste bids — we'll prioritise applicants who reference our specific goals above.
About us
GRAND4x4 is an Australian premium aluminium ute canopy brand based in Dandenong South, Victoria. We manufacture and sell a single-welded-frame canopy (the G4) positioned as the premium alternative to flat-pack competitors. We already run live Google Ads lead-generation campaigns feeding into our CRM (GoHighLevel), and we're looking for an experienced specialist to take our existing account to the next level.
What we need
We have functioning campaigns generating leads, but we want a specialist to audit, restructure and optimise them with three clear priorities:
Lower our cost of acquisition (CPA) — reduce the cost per qualified lead without sacrificing lead quality.
Improve conversion rates — lift the rate at which clicks become enquiries, both at the ad/keyword level and on the landing experience.
Raise Quality Scores — improve ad relevance, expected CTR and landing page experience to bring down CPCs and improve ad rank.
This is optimisation of an existing account, not a build from scratch — though we're open to rebuilding campaign structure where it's justified.
Scope of work
Full audit of our current Google Ads account (campaign structure, keywords, match types, negative keyword lists, bidding strategy, ad copy, extensions/assets, conversion tracking).
Identify where spend is being wasted and where CPA can be reduced.
Restructure campaigns/ad groups for tighter keyword-to-ad relevance where needed.
Improve and test ad copy and assets to lift CTR and conversion rate.
Review and recommend landing page improvements (we can implement) to lift conversion rate and Quality Score.
Verify and improve conversion tracking so we're optimising against genuine qualified leads, not just form fills.
Set up or refine a clear reporting view so we can track CPA, conversion rate, Quality Score and lead quality over time.
Current setup
Live Google Ads lead-gen campaigns (search-focused; we can share specifics on shortlist).
CRM: GoHighLevel, where leads land and are worked.
Approximate monthly ad spend: $3000
Current cost per lead: $52
Target / goal: $25 - ( we were at $25, bust after some recent chnages, CPA has Spiked)
Deliverables
A written audit with prioritised findings and recommendations.
An implemented, optimised campaign structure.
Improved/tested ad copy and assets.
Verified conversion tracking aligned to qualified leads.
A simple, ongoing performance dashboard or report.
Required skills & experience
Demonstrable Google Ads experience with lead-generation campaigns (not just e-commerce/Shopping).
Proven track record reducing CPA and improving conversion rates — please share examples or case studies.
Strong understanding of Quality Score drivers and how to influence them.
Confident with conversion tracking (Google Ads, GA4, Google Tag Manager).
Bonus: experience with high-consideration / considered-purchase products, trades/automotive markets, or CRMs like GoHighLevel.
Australian market experience preferred but not essential.
Success metrics
We'll measure success on: reduced cost per qualified lead, improved click-to-enquiry conversion rate, and improved Quality Scores across priority keywords — while maintaining or improving lead quality.
Engagement
Start: ASAP.
Initial scope: audit + optimisation sprint, with potential for ongoing monthly management for the right specialist.
To apply, please include
A short note on how you'd approach lowering our CPA and lifting Quality Scores.
1–2 relevant examples or case studies (ideally lead-gen) with before/after numbers.
Your availability and proposed engagement structure (fixed scope vs ongoing retainer).
Any questions you have about our account or setup.
Please don't send generic copy-paste bids — we'll prioritise applicants who reference our specific goals above.