Emergency Plumbing PPC Lead Generation
Budget: $30 – $250 USD
I’m handing over the day-to-day management of our Google Ads so I can stay focused on strategy, yet I expect every detail to meet the standards I’ve set during my 15-year career in paid search.
Your core mission is simple: produce a steady flow of qualified unclog plumbing leads while protecting – and ideally improving – our current ROI. The account already contains very little historical data from both Google Ads and Bing Ads. The accounts are new.
What the work looks like
• Rebuild or refine campaigns in AdWords Editor for fast, error-free bulk edits and a clean hierarchy (STAG/STAG lite or other proven structures).
• Write high-converting, properly formatted ad copy that highlights 24/7 availability, rapid response, and credible social proof.
• Expand and prune keyword portfolios around high-intent “unclog drain servive” terms, with vigilant negative-keyword upkeep to eliminate budget bleed.
• Tighten location, schedule, and device bid modifiers to capture homeowners at the moment of crisis.
• Implement conversion-tracking that mirrors our internal lead pipeline so we can attribute calls, form fills, and chat leads accurately.
• Surface efficiency gains weekly—anything from smarter extensions to automated rules or scripts that remove manual grunt work.
Acceptance criteria
– Lead volume and CPL must at least match, and ideally beat, the past 60-day baseline after the first full month.
– All campaigns, ad groups, ads, and extensions are labelled, QA-checked, and shareable via AdWords Editor export.
– A concise performance report (Data Studio or Looker) shows conversions, spend, ROAS, and next-step recommendations.
If you thrive on squeezing extra profit from service-intent keywords and you enjoy being challenged by a fellow PPC pro, let’s get started.
Your core mission is simple: produce a steady flow of qualified unclog plumbing leads while protecting – and ideally improving – our current ROI. The account already contains very little historical data from both Google Ads and Bing Ads. The accounts are new.
What the work looks like
• Rebuild or refine campaigns in AdWords Editor for fast, error-free bulk edits and a clean hierarchy (STAG/STAG lite or other proven structures).
• Write high-converting, properly formatted ad copy that highlights 24/7 availability, rapid response, and credible social proof.
• Expand and prune keyword portfolios around high-intent “unclog drain servive” terms, with vigilant negative-keyword upkeep to eliminate budget bleed.
• Tighten location, schedule, and device bid modifiers to capture homeowners at the moment of crisis.
• Implement conversion-tracking that mirrors our internal lead pipeline so we can attribute calls, form fills, and chat leads accurately.
• Surface efficiency gains weekly—anything from smarter extensions to automated rules or scripts that remove manual grunt work.
Acceptance criteria
– Lead volume and CPL must at least match, and ideally beat, the past 60-day baseline after the first full month.
– All campaigns, ad groups, ads, and extensions are labelled, QA-checked, and shareable via AdWords Editor export.
– A concise performance report (Data Studio or Looker) shows conversions, spend, ROAS, and next-step recommendations.
If you thrive on squeezing extra profit from service-intent keywords and you enjoy being challenged by a fellow PPC pro, let’s get started.