Electrician Pay-Per-Call Google Ads
Budget: ₹12,500 – ₹37,500 INR
I need a complete pay-per-call campaign built and launched in Google Ads that drives live phone enquiries for my electrical service company. The ads must be call-focused—either Call-Only or Search ads with call extensions—and tightly geo-targeted to my local service area so I only pay for leads within driving distance.
Core intent
• Bid on “Emergency electrician”, “Residential electrical repair”, and “Commercial electrical services” exactly as primary keywords, with supporting match types and relevant negatives to keep quality high and waste low.
• Optimise ad copy, ad scheduling, and location settings so the phone rings when customers actually need an electrician, not at random hours.
Technical expectations
• Configure conversion tracking for calls (Google Forwarding Number or existing tracking line).
• Build out granular ad groups, ad assets, and responsive search ads.
• Supply a brief launch plan that shows daily budget split, projected call volume, and first-week optimisation checkpoints.
Acceptance criteria
1. Campaign is live in my Google Ads account, restricted to my local area.
2. All three target keyword themes are active and visible.
3. Call conversion tracking fires correctly in a test call.
4. A short optimisation checklist is delivered so ongoing tweaks are straightforward.
Hand-off must include a quick Loom or screen share walkthrough of the final build so I can understand structure and next steps.
Core intent
• Bid on “Emergency electrician”, “Residential electrical repair”, and “Commercial electrical services” exactly as primary keywords, with supporting match types and relevant negatives to keep quality high and waste low.
• Optimise ad copy, ad scheduling, and location settings so the phone rings when customers actually need an electrician, not at random hours.
Technical expectations
• Configure conversion tracking for calls (Google Forwarding Number or existing tracking line).
• Build out granular ad groups, ad assets, and responsive search ads.
• Supply a brief launch plan that shows daily budget split, projected call volume, and first-week optimisation checkpoints.
Acceptance criteria
1. Campaign is live in my Google Ads account, restricted to my local area.
2. All three target keyword themes are active and visible.
3. Call conversion tracking fires correctly in a test call.
4. A short optimisation checklist is delivered so ongoing tweaks are straightforward.
Hand-off must include a quick Loom or screen share walkthrough of the final build so I can understand structure and next steps.