Electrician Lead Generation Google Ads

I run a 24/7 emergency electrician service and need a tightly focused Google Ads campaign that turns local searches into phone calls. The whole purpose is lead generation, not clicks for the sake of traffic or general brand exposure. I already know the audience: homeowners and small businesses within my service radius who search in urgent situations like “power outage repair near me” or “electrician now”.

Here is what I expect from the engagement:

• Campaign build-out in Google Ads Search (call-only and call extension formats preferred) with granular ad groups, negative keywords, and clear, action-oriented copy.
• Full conversion and call tracking, including linking Google Analytics and any call-tracking numbers so we can measure cost per call accurately.
• Setup of location, structured snippet, and any other extensions that boost local trust.
• Ongoing optimisation twice a week: bid adjustments, search term pruning, and ad copy tests focused on reducing CPA.
• Simple weekly report highlighting spend, calls generated, and next steps.

I will supply my service area postcodes and existing phone line. Please bring the keyword research, quality score know-how, and a plan to get phones ringing fast.