ERP Google Ads Lead Generation

I need a Google Ads specialist to design, launch, and optimise a multi-network campaign that consistently brings in qualified B2B leads for our ERP software. The sole objective is to generate high-intent enquiries from decision-makers in manufacturing, retail, and healthcare.

My media mix must span Search, Display, and YouTube, so I’m expecting an end-to-end approach: deep keyword research, compelling text ads, responsive display creatives, and YouTube video sequences that nurture prospects through the funnel. Robust conversion tracking—form fills, demo bookings, and phone calls—has to be set up through Google Tag Manager and synced with our CRM so we know our exact cost per sales-qualified lead.

If you’ve already delivered profitable lead gen for SaaS or ERP providers, I’d love to see proof: campaign screenshots, metrics, or brief case studies. Please outline the structure you follow and the KPIs you aim to hit in the first 90 days. I’ll fund the work in milestones tied to clear targets: campaign build and tracking live, first optimisation cycle, and a stable CPL below the agreed threshold.

Deliverables:
• Campaign build across Search, Display, and YouTube
• Ad copy, display assets, and 15-30 s video storyboards
• Conversion and CRM integration
• Weekly performance reports with optimisation actions

Product positioning, landing pages, and demo calendars are ready to go, and I’m looking to kick things off next week.