Dutch Performance Lead-Gen Marketer

I need an experienced Dutch-speaking performance marketeer who can take full ownership of our lead-generation efforts. Right now you will be running campaigns for two small B2B companies in Belgium; from January the scope widens to include a pan-European brand with higher budgets and larger reach.

Primary focus
• Search-engine advertising: set up, manage, and continually optimise Google Ads so the pipeline stays full of qualified leads. This includes keyword research, ad copy, bid strategy, conversion tracking, and clear weekly reporting.

Secondary support
Although search ads are the core, I also want a consistent presence on Facebook, Instagram and LinkedIn. Lightweight content scheduling, retargeting audiences, and basic performance monitoring there will keep brand touchpoints active without distracting from the main SEA work.

What success looks like
• Cost-per-lead trending down month over month
• Transparent dashboards (Data Studio or similar) showing spend vs. leads by campaign and market
• Ready-to-scale account structure so the January roll-out across multiple EU countries is smooth

Tools you’re free to use: Google Ads, Google Analytics, Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, and any optimisation platforms you prefer, as long as reporting stays clear and in Dutch.

Timeline
Kick-off the Belgian accounts immediately; present the first optimisation roadmap within one week. Starting January, migrate learnings and structure into the European account without losing historical data.

Deliverables
1. Active, optimised Google Ads for 2 Belgian accounts
2. Light but consistent organic/paid presence on Facebook, Instagram, LinkedIn
3. Weekly performance report (Dutch)
4. Scalable campaign blueprint for EU expansion

If this sounds like the kind of challenge you enjoy, please share one recent Dutch-language campaign and the lead metrics you achieved.