Dutch Google Ads Lead Campaign

I want a complete Google Ads campaign built in Dutch that is geared toward one thing only – generating qualified leads for my legal agency. We cover nearly all areas of law for private individuals except criminal law and family law, so the messaging should highlight civil, employment, consumer-rights, and other day-to-day legal support.

Key requirements
• Strategy & structure – research high-intent Dutch keywords, group them logically, and propose the ideal campaign architecture (search, extensions, remarketing where relevant).
• Compelling Dutch ad copy – write multiple responsive search ads per ad group, emphasising trust, expertise, and an approachable tone.
• Lead-driven setup – configure conversion tracking, call-only ads, and lead-form extensions so every enquiry is captured.
• Audience focus – bids and messaging must speak to private individuals, not businesses, and exclude queries tied to strafrecht (criminal) or familierecht (family).
• Launch & optimisation plan – provide initial bids, negative keyword list, and a 30-day optimisation roadmap that covers A/B testing and performance checkpoints.
• Reporting template – simple dashboard or Data Studio setup that lets me monitor cost per lead and key metrics at a glance.

All work must be delivered fully in Dutch and ready to run in my own Google Ads account.