AI-Driven PPC Search and Display Video
Budget: $250 – $750 USD
NZ-based company, so all communication and meetings are during NZ business hours.
I need a performance-minded partner to take full ownership of our paid media across Google Ads and Microsoft Advertising. We already have several campaigns running, yet they need fresh eyes, modern structure, and AI-powered optimisation. At the same time, I want to launch new search, display, and YouTube/video initiatives that capitalise on recent generative-AI surfaces—think Google’s SGE, Bard answers and Bing Chat—so the brand appears inside conversational results as well as the usual sponsored slots.
Lead generation is the only success metric that matters, so every recommendation should ladder back to driving qualified form fills or calls at the best possible CPL. I’m open to whichever mix of Performance Max, RSA, DSA, Audience Segments, automated bidding, or first-party data you feel will move the needle fastest—as long as we stay fully compliant with each platform’s policies.
Deliverables
• Audit of current Google & Bing accounts with written findings and quick-win fixes
• Rebuilt or newly structured campaigns for search, display and video, including ad copy, extensions, and creative assets
• Detailed plan for appearing in AI search experiences (schema, feed setup, ad formats, and content cues)
• Conversion tracking & GA4/Microsoft Clarity verification
• Two weeks of close-interval optimisation followed by an agreed cadence of performance reporting and iterative testing
Please outline your proposed workflow, preferred toolset, and any case studies that demonstrate lead-gen success across these channels. I’m ready to start as soon as we agree on the approach.
I need a performance-minded partner to take full ownership of our paid media across Google Ads and Microsoft Advertising. We already have several campaigns running, yet they need fresh eyes, modern structure, and AI-powered optimisation. At the same time, I want to launch new search, display, and YouTube/video initiatives that capitalise on recent generative-AI surfaces—think Google’s SGE, Bard answers and Bing Chat—so the brand appears inside conversational results as well as the usual sponsored slots.
Lead generation is the only success metric that matters, so every recommendation should ladder back to driving qualified form fills or calls at the best possible CPL. I’m open to whichever mix of Performance Max, RSA, DSA, Audience Segments, automated bidding, or first-party data you feel will move the needle fastest—as long as we stay fully compliant with each platform’s policies.
Deliverables
• Audit of current Google & Bing accounts with written findings and quick-win fixes
• Rebuilt or newly structured campaigns for search, display and video, including ad copy, extensions, and creative assets
• Detailed plan for appearing in AI search experiences (schema, feed setup, ad formats, and content cues)
• Conversion tracking & GA4/Microsoft Clarity verification
• Two weeks of close-interval optimisation followed by an agreed cadence of performance reporting and iterative testing
Please outline your proposed workflow, preferred toolset, and any case studies that demonstrate lead-gen success across these channels. I’m ready to start as soon as we agree on the approach.