Drive Sales with Google Ads
Budget: $8 – $15 USD
My digital products are sold exclusively through my own website, and I need a Google Ads campaign that turns clicks into confirmed purchases. The account is ready to be handed over; what’s missing is the expertise to structure, target, and constantly refine ads so they generate real-world sales uplift rather than just impressions.
What the engagement will cover
• Keyword and audience research tailored to high-intent buyers of digital goods
• Campaign and ad-group architecture that keeps Quality Scores healthy and CPCs in check
• Compelling search, Display (if appropriate), and remarketing creatives written for conversions, not vanity metrics
• Accurate conversion tracking tied directly to purchase events on-site
• Ongoing optimisation, A/B testing, and weekly performance summaries highlighting ROAS, CPA, and next steps
Acceptance criteria
• Tracking must show every sale attributed back to the right keyword or placement
• Within four weeks the campaign should meet or beat industry benchmarks for digital product ROAS; detailed benchmarks will be shared at kickoff
All work will be executed inside Google Ads and Google Analytics, with read-only access provided to verify results. When the campaign is stable, I’ll need a concise hand-off document outlining what was done and how to maintain it.
What the engagement will cover
• Keyword and audience research tailored to high-intent buyers of digital goods
• Campaign and ad-group architecture that keeps Quality Scores healthy and CPCs in check
• Compelling search, Display (if appropriate), and remarketing creatives written for conversions, not vanity metrics
• Accurate conversion tracking tied directly to purchase events on-site
• Ongoing optimisation, A/B testing, and weekly performance summaries highlighting ROAS, CPA, and next steps
Acceptance criteria
• Tracking must show every sale attributed back to the right keyword or placement
• Within four weeks the campaign should meet or beat industry benchmarks for digital product ROAS; detailed benchmarks will be shared at kickoff
All work will be executed inside Google Ads and Google Analytics, with read-only access provided to verify results. When the campaign is stable, I’ll need a concise hand-off document outlining what was done and how to maintain it.