Drive Plot Sales with Ads
Budget: ₹37,500 – ₹75,000 INR
I’m ready to scale a new residential-plot development and need a paid-media specialist who has already moved the needle for real-estate clients. The single, measurable goal is to turn Meta Ads and Google Ads into actual plot sales, not just clicks or form fills.
The audience is clearly defined: first-time home buyers who are looking for land only. Messaging, targeting and funnel setup must speak their language and guide them from initial curiosity to signed agreement.
To move forward, I’ll need to see proof—live dashboards, screenshots or documented case studies—from campaigns you have run for other real-estate projects (ideally land or entry-level housing). Numbers around cost-per-lead, conversion rate and sales volume will help me judge fit.
Deliverables I expect once we kick off:
• Full-funnel strategy covering Meta (Facebook & Instagram) and Google (Search, Display, Performance Max)
• Campaign build-out, including audience segmentation, ad copy, creative direction and landing-page recommendations
• Proper tracking via GA4, Google Tag Manager and Meta Pixel, with conversion events mapped to the booking form and final sale
• Ongoing optimisation and weekly performance summaries detailing CPL, CTR, ROAS and—most important—plots sold
• A brief wrap-up report at the end of each month highlighting insights and next steps
Acceptance criteria:
1. Tracking passes a live test for every step from ad click to signed booking.
2. Initial two-week run achieves a CPL that can realistically scale to target sales volume.
3. Clear, data-driven recommendations accompany every optimisation cycle.
Share your best real-estate results, outline how you would hit these numbers, and include any questions you need answered before proposing a timeline. I’ll review portfolios as they come in and schedule a quick call with the strongest fits.
The audience is clearly defined: first-time home buyers who are looking for land only. Messaging, targeting and funnel setup must speak their language and guide them from initial curiosity to signed agreement.
To move forward, I’ll need to see proof—live dashboards, screenshots or documented case studies—from campaigns you have run for other real-estate projects (ideally land or entry-level housing). Numbers around cost-per-lead, conversion rate and sales volume will help me judge fit.
Deliverables I expect once we kick off:
• Full-funnel strategy covering Meta (Facebook & Instagram) and Google (Search, Display, Performance Max)
• Campaign build-out, including audience segmentation, ad copy, creative direction and landing-page recommendations
• Proper tracking via GA4, Google Tag Manager and Meta Pixel, with conversion events mapped to the booking form and final sale
• Ongoing optimisation and weekly performance summaries detailing CPL, CTR, ROAS and—most important—plots sold
• A brief wrap-up report at the end of each month highlighting insights and next steps
Acceptance criteria:
1. Tracking passes a live test for every step from ad click to signed booking.
2. Initial two-week run achieves a CPL that can realistically scale to target sales volume.
3. Clear, data-driven recommendations accompany every optimisation cycle.
Share your best real-estate results, outline how you would hit these numbers, and include any questions you need answered before proposing a timeline. I’ll review portfolios as they come in and schedule a quick call with the strongest fits.