Diagnostic Tests MRI CT Pathology test Lead-Gen Google Ads

Job ID: 40517162

Budget: ₹1,500 – ₹12,500 INR

I’m ready to launch a tightly-focused Google Ads and Meta campaign that pushes potential patients to book MRI, CT Scan, and Pathology Test appointments right away. The entire objective is lead generation, so every element of the account—from keyword selection to ad extensions—must be engineered to drive phone calls and form submissions, not just clicks.

Here’s what I need from you:
• Research and choose high-intent keywords around “MRI”, “CT Scan”, and “Pathology Test” for my local catchment area.
• Write urgent, compelling ad copy and responsive extensions that highlight fast scheduling, accurate results, and any current promos.
• Build conversion-optimized search, display, and (if advantageous) Performance Max campaigns in Google Ads, and mirror the key messages on Meta to retarget visitors.
• Configure tracking: Google Tag Manager, conversion actions, and Meta pixel so every call or appointment request is recorded accurately.
• Deliver a short launch plan explaining daily budgets, bidding strategy, and expected lead volume.

Acceptance criteria: campaigns go live error-free, tracking proves at least one test lead in the first 72 hours, and I can clearly see keyword-level and ad-level performance in the reports you set up.

If you’ve scaled medical or diagnostic ads before and can start immediately, let’s talk today.