Customer Growth Is The Goal. Year-Long Local Lead Generation Campaign
Budget: $8 – $15 USD
New business needs a savvy digital marketer who can dedicate about 20 hours each month to strengthening our footprint on social media, search engines, and the local directories that matter to our customers. The goal is clear: steady, measurable lead generation for at least the next twelve months, with renewal on the table if the numbers add up. Lets face it, We want to be seen and want customer growth.
Here’s the landscape you’ll be working in. I already run Google Ads but I want them trimmed, tuned, and constantly improved for better cost-per-lead. On Facebook and Instagram I’m aiming for paid campaigns that move beyond brand awareness and head straight for lead generation, supported by tight geographic targeting. To complement the ads, I also want a layer of Local SEO so we keep turning up in “near me” searches and map packs, and I’m open to creative uses of local directories that drive calls or form fills.
Day to day you’ll have direct control over ad copy, keyword sets, audiences, bids, budgets, and creatives. Each month I expect concise performance reports that translate metrics into insights and next steps. If something’s not working, you’ll pivot quickly—no waiting for the quarter to end.
What will impress me: screenshots or dashboards from past AdWords or Facebook Ads work where CPL dropped or ROAS climbed; examples of geo-targeted campaigns; proof that you can interpret Analytics data and move the needle. Strong communication is essential—we’ll keep in touch weekly, but I don’t need filler updates, just honest numbers and your plan of action.
If you can blend Google Ads, Facebook Ads, Local SEO, and geo-targeted tactics into a single, efficient lead machine, let’s talk.
Here’s the landscape you’ll be working in. I already run Google Ads but I want them trimmed, tuned, and constantly improved for better cost-per-lead. On Facebook and Instagram I’m aiming for paid campaigns that move beyond brand awareness and head straight for lead generation, supported by tight geographic targeting. To complement the ads, I also want a layer of Local SEO so we keep turning up in “near me” searches and map packs, and I’m open to creative uses of local directories that drive calls or form fills.
Day to day you’ll have direct control over ad copy, keyword sets, audiences, bids, budgets, and creatives. Each month I expect concise performance reports that translate metrics into insights and next steps. If something’s not working, you’ll pivot quickly—no waiting for the quarter to end.
What will impress me: screenshots or dashboards from past AdWords or Facebook Ads work where CPL dropped or ROAS climbed; examples of geo-targeted campaigns; proof that you can interpret Analytics data and move the needle. Strong communication is essential—we’ll keep in touch weekly, but I don’t need filler updates, just honest numbers and your plan of action.
If you can blend Google Ads, Facebook Ads, Local SEO, and geo-targeted tactics into a single, efficient lead machine, let’s talk.