Custom Jewellery Leads Campaign

I need a performance-driven marketer who can consistently bring in high-intent enquiries for MEERAMAYA’s bespoke diamond, bridal and engagement pieces. Meta Ads (Instagram & Facebook) will be your primary playground, supported by Google Search for “ready-to-buy” keyword pockets and a WhatsApp-centred funnel that turns clicks into real conversations.

The audience is clear: HNI prospects who value design freedom more than discounts. Every creative and ad copy therefore must highlight our customisation-first, problem-solving approach—helping clients co-create a ring or necklace that is truly theirs.

To make this work I’ll rely on you to:
• Plan, launch and optimise Meta campaigns with precise interest, look-alike and retargeting layers.
• Identify and bid on high-intent keywords in Google Ads (exact-match focus).
• Build a seamless WhatsApp journey—lead forms, welcome messages, routing—so genuine prospects reach my sales team instantly.
• Actively filter out price-only or low-commitment leads through ad copy, pre-qualifying questions and negative keywords.
• Report every week on spend, CPL, converted enquiries and, most important, lead quality insights so we know which segments and messages are working.

Meta Ads Manager, Google Ads and WhatsApp Business tools will be central; if you prefer any supporting tech (e.g., Zapier for routing, HubSpot or Zoho for lead tracking) just flag it early so integration is smooth.

Success to me is simple: a steady stream of WhatsApp chats where prospects come already asking about custom designs rather than “best price”. If you have the creative eye, targeting know-how and optimisation discipline to make that happen, let’s get started.