Consumer Lead-Gen Performance Marketing Campaign
Budget: $15 – $25 USD
I run a service-based company and I want to scale our consumer lead flow through tightly managed performance marketing. The entire effort will revolve around two channels—Google Ads and Facebook/Instagram—so your expertise with their ad managers, pixel/tag implementation, audience building, and conversion tracking is critical.
The single, measurable goal is fresh consumer leads delivered at an efficient cost per acquisition. Brand lift and retention are nice side effects, but every decision in this engagement should map back to lead generation.
Here’s how I see our collaboration:
• Strategy & Setup – Research the consumer persona, craft high-intent keyword lists and interest/look-alike audiences, write compelling ad copy, select creative formats, and configure all tracking (GA4, Facebook Pixel, server-side events if preferred).
• Campaign Management – Launch, monitor daily, split-test headlines, creatives, and landing pages, then adjust bids, budgets, and placements to keep CPL trending down.
• Reporting & Insights – Provide a concise weekly report that highlights spend, clicks, conversions, CPL, and the optimisations you’ll implement next.
Acceptance criteria: campaigns must be live within one week of kickoff; conversion tracking fires accurately on form submissions; weekly CPL beats my current benchmark once enough data is gathered.
If you’re comfortable owning this end to end—from concept to constant optimisation—let’s talk timing and expected milestones so we can get leads flowing fast.
The single, measurable goal is fresh consumer leads delivered at an efficient cost per acquisition. Brand lift and retention are nice side effects, but every decision in this engagement should map back to lead generation.
Here’s how I see our collaboration:
• Strategy & Setup – Research the consumer persona, craft high-intent keyword lists and interest/look-alike audiences, write compelling ad copy, select creative formats, and configure all tracking (GA4, Facebook Pixel, server-side events if preferred).
• Campaign Management – Launch, monitor daily, split-test headlines, creatives, and landing pages, then adjust bids, budgets, and placements to keep CPL trending down.
• Reporting & Insights – Provide a concise weekly report that highlights spend, clicks, conversions, CPL, and the optimisations you’ll implement next.
Acceptance criteria: campaigns must be live within one week of kickoff; conversion tracking fires accurately on form submissions; weekly CPL beats my current benchmark once enough data is gathered.
If you’re comfortable owning this end to end—from concept to constant optimisation—let’s talk timing and expected milestones so we can get leads flowing fast.