B2B Construction Machinery Google Ads

Job ID: 40279091

Budget: €30 – €250 EUR

GMG Machinery is a European supplier of construction and agricultural machinery (telehandlers, excavators, wheel loaders, mini-excavators, tractors).

We are seeking a highly experienced Google Ads professional to create and manage a full-scale, high-performing Search campaign targeting B2B buyers across Europe.

Scope of Work:

Build a structured campaign by product with separate Ad Groups for each type of machinery.

Research and implement highly targeted, low-cost keywords for European B2B clients.

Write optimized ads, including Headlines, Descriptions, Sitelinks, and Display Paths, tailored for each product.

Set up conversion tracking (forms, phone clicks, WhatsApp messages).

Implement remarketing strategy to maximize ROI.

Provide detailed reporting and optimization recommendations.

Requirements:

Proven track record with B2B Google Ads campaigns, preferably in industrial or heavy machinery niches.

Ability to maximize conversions at minimal cost.

Excellent English communication.

Must deliver a ready-to-launch campaign (not just advice).

Portfolio or case studies showing similar campaigns with measurable results.

What We Expect in Your Proposal:

Examples of successful B2B Google Ads campaigns you’ve run.

Your approach to targeting industrial buyers across Europe.

How you plan to optimize for maximum leads and ROI.

Timeline for campaign creation and first optimization cycle.

Budget:
Flexible, focused on quality and results.

Bonus:

Experience with heavy machinery, construction equipment, or industrial equipment campaigns is a plus.

Suggestions for additional strategies to increase leads (dynamic ads, audience segmentation, etc.).